Duration: 4 years
Course description:
The Marketing Management program of the College is a business management variant that provides people with the necessary managerial knowledge and skills for the efficient application of techniques in the marketing operations of public entities, corporate enterprises and private individuals covering product development, crafting of marketing strategies, pricing, advertising, branding, positioning, wholesaling, retailing, on-line marketing, inventory management, distribution, logistics, warehousing, storage, and supply chain management.
A regular student can complete the program in eight consecutive semesters or four school years without having to attend summer classes.
Academic instruction is blended with research and community extension activities plus 670 hours of internship that immerses students in actual work situations in all facets of marketing operations.
Entry-level positions include Marketing Management Trainee, Marketing Assistant, Inventory Control Staff, Merchandiser, Advertising Assistant, Sales Representative, Receptionist; Front Desk Clerk, Order-Billing Assistant.
Junior to middle manager positions include Account Executive, Product Supervisor, Sales Supervisor; Sales Manager, Marketing Manager, and Logistics Manager. Examples of senior and other positions are Vice President for Marketing, Vice President for Logistics and Distribution, Entrepreneur – Businessperson, and Marketing Consultant.
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BSBA in Marketing Management description by
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Admission requirements:
Tuition Fees:
P 35,000-45,000 per semester