Program Overview
The BSBA in Marketing Management is a four-year program designed to equip students with the knowledge and skills effective for marketing and sales strategies; how a company determines what product or service to sell, how customers and markets are delineated into target demographics and the methods of reaching them.
The course also focuses on strategic marketing issues that marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, you will learn to respond to the demands of competitors, the government, and larger social issues. Among the concepts and theories that will be discussed are sales management, brand, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility.
Recommended Senior High School Strand
Students who want to pursue a degree in BSBA in Marketing Management are encouraged to take the Accountancy, Business and Management strand. This strand provides the basic concepts of business and financial management, and corporate operations that will be helpful for college.
Subjects and Curriculum
- Principles of Management
- Principles of Marketing
- Accounting
- Business Communication
- Basic Finance
- Basic Microeconomics
- Business Law
- Income Taxation
- Marketing Management
- Marketing Research
- Product Management
Admission Requirements
Qualifications
- The student must be a high school graduate.
However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS)
and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.
- The students must pass the College Admissions Test of the university.
Basic Requirements
- Form 138 - High School Report Card (Original and Photocopy)
- Recommendation letter from High school principal and guidance counselor
- Most recent medical and dental health record
- Copy of NSO Certified birth certificate
- Certificate of Good moral character
- Copy of honorable dismissal
- Copy of high school diploma
- (1) Latest 2”x2” ID Picture
Program Outcome
Graduates of BSBA in Marketing Management are expected to be able to:
- Study and analyze the business environment
- Create operational plans
- Think of modern business ideas
- Effectively manage a business unit for economic sustainability
- Conduct research methods from a business perspective
On-The-Job Training/Internship
During the fourth year of the program, students are required to attend an On the Job Training (OJT) in various corporate, marketing, and research companies.
Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.
Board Exam
The BSBA in Marketing Management does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry.
Career Opportunities
Graduates of BSBA in Marketing Management may pursue a career path in various corporate, marketing, and research companies. They may apply for roles such as marketing executive, sales account executive, market researcher, digital marketing executive, market analyst, brand executive, and marketing communications officer.
