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BSBA in Marketing Management in the Philippines

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Program Overview

The BSBA in Marketing Management is a four-year program designed to equip students with the knowledge and skills effective for marketing and sales strategies; how a company determines what product or service to sell, how customers and markets are delineated into target demographics and the methods of reaching them. 

The course also focuses on strategic marketing issues that marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, you will learn to respond to the demands of competitors, the government, and larger social issues. Among the concepts and theories that will be discussed are sales management, brand, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility. 

Recommended Senior High School Strand

Students who want to pursue a degree in BSBA in Marketing Management are encouraged to take the Accountancy, Business and Management strand. This strand provides the basic concepts of business and financial management, and corporate operations that will be helpful for college. 

Subjects and Curriculum

  • Principles of Management
  • Principles of Marketing
  • Accounting
  • Business Communication
  • Basic Finance
  • Basic Microeconomics
  • Business Law
  • Income Taxation
  • Marketing Management
  • Marketing Research
  • Product Management

Admission Requirements


  • The student must be a high school graduate.
However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS)
and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.
  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of BSBA in Marketing Management are expected to be able to:

  • Study and analyze the business environment
  • Create operational plans
  • Think of modern business ideas
  • Effectively manage a business unit for economic sustainability
  • Conduct research methods from a business perspective

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in various corporate, marketing, and research companies.

Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The BSBA in Marketing Management does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 

Career Opportunities

Graduates of BSBA in Marketing Management may pursue a career path in various corporate, marketing, and research companies. They may apply for roles such as marketing executive, sales account executive, market researcher, digital marketing executive, market analyst, brand executive, and marketing communications officer. 

Find schools offering BSBA in Marketing Management:

Reviews of BSBA in Marketing Management graduates:

list bulletAbout my college education: I really love my course and my school. It was a lot of fun. It's like a roller coaster ride wherein I've encountered ups and downs, success and failure but overall a satisfying experience and memories that I will not forget for the rest of my life.
My course has taught me to become versatile, friendly and creative. I remember the project that my professor in Marketing ordered us to do, that is to create a unique profitable service that will appeal to PUPIAN students. It started when I was 3rd year college. What I did was to form a group and build up my idea of having a massage center in our school with a twist, wherein instead of massaging them personally we got the help of Garra Ruffa fish, a therapeutic tiny fish that will help to clean your body by eating your dead cells. As a result, it clicks with all the students cause us to become the talk of the campus since that was new to them and there's a point of curiosity that leads them to try the service. For me that was one of my unforgettable moments in college that I need to do in order to pass my major subject in Marketing. That activity helps me to become more futuristic, think out of the box attitude, flexible and hard working. All in all, I can say that my course fits me because it represents myself and it helps me to grow my inner and outer potential.

list bulletMy current job: I am a Sales and Marketing Assistant in Philprime Global Corporation. We are in the field of construction and earned already a respectable 40 years in the industry. As an assistant, my job is to coordinate and deal to a lot of people both to the clients and personnel. My job allows me to gain a technical knowledge that belongs for a civil engineer. Since our clients are mainly engineers I need to know all the things to our products because I am handling the phonecall inquiries, sometimes I even go to the project site just to offer our products to our clients like my experience of going to Bataan, Batangas and Cavite wherein I can say that the experience is truly worthwhile. I am so happy that I am employed to this company.

list bulletAm I using what I learned in college: Absolutely, what I learned to our university was really practical. Now that I am a career woman now there is the time wherein I think what we did on our college days was tougher than in the reality. On our college days we need to come up with a unique ideas that will improve the marketability of a certain company but now in my work even small ideas, not that so unique, it was very valued and considered already a bright idea. Meaning life in the business world was so easy, just be imaginative and creative.

list bulletHow long did it take to find a job: It took only 2 and a half months when I employed to my first job. At first I tried to the industry of telecommunication and banking but I failed to get the job there because maybe, really not meant to be. Others offered me a high salary but requires a pressured schedule and toxicating kind of work wherein at the end of the day I refused with the offer.

list bulletDo I recommend studying Marketing Management: My answer here is A BIG YES! Of course, I will recommend the course of Business Administration Major in Marketing Management as a one of a great course to incoming college students. The reasons are, aside from the fact that it will open a lot of opportunities for them, it is also an interesting subject that allows students to experience a lot of things like building a creative career path of them, become socialized, learned to value and express the talents they have and so much more. Actually after graduation, we could easily seek jobs since the course was very versatile. We could line ourselves to the different vacant position in the industry. So therefore I highly recommend this course to all students who will be a college student this coming school year.
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