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BSBA in Marketing Management in the Philippines

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Program Overview

The BSBA in Marketing Management is a four-year program designed to equip students with the knowledge and skills effective for marketing and sales strategies; how a company determines what product or service to sell, how customers and markets are delineated into target demographics and the methods of reaching them. 

The course also focuses on strategic marketing issues that marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, you will learn to respond to the demands of competitors, the government, and larger social issues. Among the concepts and theories that will be discussed are sales management, brand, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility. 

Recommended Senior High School Strand

Students who want to pursue a degree in BSBA in Marketing Management are encouraged to take the Accountancy, Business and Management strand. This strand provides the basic concepts of business and financial management, and corporate operations that will be helpful for college. 

Subjects and Curriculum

  • Principles of Management
  • Principles of Marketing
  • Accounting
  • Business Communication
  • Basic Finance
  • Basic Microeconomics
  • Business Law
  • Income Taxation
  • Marketing Management
  • Marketing Research
  • Product Management

Admission Requirements


  • The student must be a high school graduate.
However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS)
and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.
  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of BSBA in Marketing Management are expected to be able to:

  • Study and analyze the business environment
  • Create operational plans
  • Think of modern business ideas
  • Effectively manage a business unit for economic sustainability
  • Conduct research methods from a business perspective

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in various corporate, marketing, and research companies.

Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The BSBA in Marketing Management does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 

Career Opportunities

Graduates of BSBA in Marketing Management may pursue a career path in various corporate, marketing, and research companies. They may apply for roles such as marketing executive, sales account executive, market researcher, digital marketing executive, market analyst, brand executive, and marketing communications officer. 

Find schools offering BSBA in Marketing Management:

Reviews of BSBA in Marketing Management graduates:

L. D.
◈ Studied BSBA in Marketing Management
◈ At St. Michael's College of Iligan City
◈ Graduated 2011

list bulletAbout my college education: The education system of St. Michael’s College is excellent in such a way that its students are being taught to become daring, innovative, and influential to social transformation. The institution is making sure that its students live the core values - Faith, Service, and Excellence.
St. Michael’s College has programs that contribute to social transformation such as livelihood program tapping the Gawad Kalinga. Families in the community of GK are trained and educated on various products-making such as rugs, peanut butter, recycling and other products that can be produced from scratch and trash. This will not only help these families earn a living but as well help lessen garbage thrown in the street. These activities inculcate that each one of us has a responsibility of making a better world for the future generations to come.
We, at St. Michael’s College, practice the 5S+1 every day. This is we practice self-discipline, and social and environmental awareness.
Therefore, St. Michael’s College is not only focusing on academic learning but also on holistic learning which touches the social, emotional, psychological, and mental side of its students.
I am truly proud to be a Michaelite. The training and education that this institution had provided me is invaluable that I will perennially take with me wherever I go. I love the idea that I am now an alumnus of SMC. I like the lessons, academic or not, I learned in SMC which greatly helped me improve my skill in handling our family business.
The education I got from SMC was indeed interesting. It provided me experiences that I would never ever get from others. It is relatively easy, for me, since I am already exposed to the actual stuff of having to run a business.
The course itself was kind of easy for me since I am already working for my family-owned business which I personally manage. So, I get to see the theories we studied in this course brought to life.

list bulletMy current job: I’m currently working for the family-owned business since I stand as the general manager. I was juggling two roles before which are being a manager and at the same time a student. I am focusing on expanding our business further and making adjustments to the ever getting tighter market share competition here in the City of Iligan. Especially now that there is going to be a store opening soon that would operate 24 hours a day near to our 24hour store, which has operated for 15 years now.

list bulletAm I using what I learned in college: It is indeed useful for me what I learned in school. The theories are applicable and the new ideas helped me a lot in many situations whether it is in trouble shooting problems or injecting newly developed system for the business to be able to keep up with the competition.

list bulletHow long did it take to find a job: It is not my priority to find a job aside from taking care of family-owned business. but if i were to find a job, it would have taken me a month or two to get a job since there are job openings already available that suit me after i graduated.

list bulletDo I recommend studying Marketing Management: I would recommend the course I took in SMC because marketing management is one of the backbones of the business aside from accounting and human resources.
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