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BSBA in Marketing Management in the Philippines

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  1. Read about the BSBA in Marketing Management course:
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Program Overview

The BSBA in Marketing Management is a four-year program designed to equip students with the knowledge and skills effective for marketing and sales strategies; how a company determines what product or service to sell, how customers and markets are delineated into target demographics and the methods of reaching them. 


The course also focuses on strategic marketing issues that marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, you will learn to respond to the demands of competitors, the government, and larger social issues. Among the concepts and theories that will be discussed are sales management, brand, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility. 


Recommended Senior High School Strand

Students who want to pursue a degree in BSBA in Marketing Management are encouraged to take the Accountancy, Business and Management strand. This strand provides the basic concepts of business and financial management, and corporate operations that will be helpful for college. 


Subjects and Curriculum

  • Principles of Management
  • Principles of Marketing
  • Accounting
  • Business Communication
  • Basic Finance
  • Basic Microeconomics
  • Business Law
  • Income Taxation
  • Marketing Management
  • Marketing Research
  • Product Management

Admission Requirements

Qualifications

  • The student must be a high school graduate.
However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS)
and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.
  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of BSBA in Marketing Management are expected to be able to:

  • Study and analyze the business environment
  • Create operational plans
  • Think of modern business ideas
  • Effectively manage a business unit for economic sustainability
  • Conduct research methods from a business perspective

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in various corporate, marketing, and research companies.


Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.


Board Exam

The BSBA in Marketing Management does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 


Career Opportunities

Graduates of BSBA in Marketing Management may pursue a career path in various corporate, marketing, and research companies. They may apply for roles such as marketing executive, sales account executive, market researcher, digital marketing executive, market analyst, brand executive, and marketing communications officer. 

Find schools offering BSBA in Marketing Management:

Reviews of BSBA in Marketing Management graduates:

J. M.
◈ Studied Bachelor of Science in Business Administration Marketing and Advertising Management (slightly different course)
◈ At De La Salle University Dasmariñas
◈ Graduated 2013

list bulletAbout my college education: As Marketing and Advertising Students, creativity and organization of thoughts is a must, but most of the time these things are easily learned or developed. Since marketing and advertising is also a business course, it also involves computation subjects as it's minors and frankly I've been seeing a lot of students excelling in their majors but failing in their minors such as algebra and statistics. Time management and day-to-day planning is essential not only for this subject but for everything else.

list bulletMy current job: I am a copywriter

list bulletAm I using what I learned in college: Yes. The marketing and advertising department faculty did a great job in aligning me to this certain skill. They taught the does and don'ts in writing a tagline, slogan or any certain phrase that includes branding. They were very particular in punctuations which at first I found very irritating and useless, but know I am grateful since I've been using it almost everyday.

list bulletHow long did it take to find a job: About 3 months, more or less

list bulletDo I recommend studying BSBA in Marketing and Advertising: I'd recommend it for employment opportunities, fulfilling/interesting career, and salary level.

Being a Marketer gives you that advantage of being flexible in all other fields of profession. Marketing itself is really broad and there are many professions under it as well. Its a fulfilling career in the sense that you won't really get tired of seeing your work come to life, commercials, radio ad, print ad. Its just something that you'd be proud of every time it's out there. Good marketers and advertisers are still in demand out there. Until the day comes when people are satisfied with everything they got and no longer need or want anything else, then Marketers and Advertisers will still always be a need or want in the job market as well. Nobody could build a technology to replace human creativity.
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