BS in Developmental Communication in the Philippines

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Program Overview

The Bachelor of Science in Development Communication (BS Dev Com) is a four-year degree program that provides students a strong foundation of the theories and principles of communication and its significant role in development. The program has a broad range of subjects in natural and social sciences, agriculture, health, and the environment. It also focuses on the context behind verbal and non-verbal messages on different media platforms. With all of these relevant subject matter, the program aims to make students knowledgeable on skills needed in implementing communication programs for development. Graduates of this program are expected to analyze social issues through applying social sciences concepts and theories while making sure professional and ethical standards are followed.

Recommended Senior High School Strand

Students who want to pursue a degree in Developmental Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures.

Subjects and Curriculum

Introduction to Development Communication
Communication Theory
Communication Research
Communication, Culture, and Society
Communication Media Laws and Ethics
Communication Programs and Campaigns

Admission Requirements

Qualifications

The student must be a high school graduate.

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

The students must pass the College Admissions Test of the university.

Basic Requirements

Form 138 - High School Report Card (Original and Photocopy)
Recommendation letter from High school principal and guidance counselor
Most recent medical and dental health record
Copy of NSO Certified birth certificate
Certificate of Good moral character
Copy of honorable dismissal
Copy of high school diploma
(1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Developmental Communication are expected to be able to:

Have a critical understanding of development perspectives
Properly use of communication information and knowledge
Apply communication theories, principles, and models in development work
Conduct communication research and methods
Adhere to ethical standards and practices

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in commercial and public media-related companies, or organizations with departments that needs specialized mass communication concepts and principles. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The BS in Developmental Communication does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry.

Career Opportunities

Graduates of BS in Developmental Communication may pursue a career path in commercial and public media-related companies or organizations with departments that needs specialized mass communication concepts and principles. They may apply as a public relations officer, project development officer, communication analyst, media planner, or academician.

Reviews of BS in Developmental Communication graduates:

K. J.

◈ Studied BS in Developmental Communication
◈ At University of the Philippines Los Banos
◈ Graduated 2007

About my college education: I choose the course BS Development Communication because it offers a major in Journalism, which I took because I love writing. However, I did not realize at first that I should have taken a course in Creative Writing, because that's where I excel. Honestly, I am not good in journalism. I prefer writing fiction. But no one explained to me the difference when I was choosing a course to talk.
Nevertheless, I came to love my course. My college years were a mixture of fun and challenging. I learn to mingle with people as a result of the many interviews I did to write a news/feature story.
It doesn't matter if you are skilled in interpersonal and logical areas. As long as you have the thirst for learning and are not afraid to put in hard work, you will succeed in this course.

My current job: I am a writer. Not a Journalist, but a Fiction and Non-fiction writer. I can't see myself doing other jobs. Writing is what I do best.

Am I using what I learned in college: Sadly, I am not able to use the journalism skills I learned from school. I made a mistake in choosing my course. I should have chosen Creative Writing because I'm more into fiction writing.

How long did it take to find a job: It took me quite long because I was applying for jobs that didn't match my skills and knowledge. At first, I was looking for a job with a high salary, so I applied in call centers. It was only a few months after graduation that I found a writing job.

Do I recommend studying Developmental Communication: No, I would not recommend BS Development Communication in terms of employment opportunities. I am speaking from my own experience. But I am at fault as well because my interest is not in journalism. Maybe if I was into journalism, then perhaps I can recommend this course.
In terms of a fulfilling/interesting career, I'm sure a course in Journalism is very interesting because you meet a lot of people from all walks of life and you are abreast of the important happenings in your country/locality.
In terms of salary level, I am not sure because I have not worked as a Journalist. But I have asked friends who took the same course as mine and they said they are earning well.

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