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AB in Multimedia Arts in the Philippines

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Program Overview

Bachelor of Arts in Multimedia Arts (AB MMA) is a four-year degree program designed to equip students with knowledge and skills in multimedia design and development. The program covers core skills in communications, programming, graphic design, combined with digital media and the internet.  It also allows students to gain conceptual, technical, aesthetic, and professional skills for innovative storytelling on all media forms. The AB MMA program is a mix of Information Technology (IT) and audiovisual arts and offers students course cycles in computer graphics, 2D and 3D animation, video production, digital photography, digital sound engineering, and game authoring.


Recommended Senior High School Strand

Students who want to pursue a degree in Multimedia Arts are encouraged to take the Arts and Design track. It provides students with the necessary skills needed in the performative and creative field. Skills in music, theatre, visual arts, media arts, and dance are taught in this track. This will help students prepare for their college journey.


Subjects and Curriculum

  • Basic drafting for multimedia arts
  • Broadcasting principles and practices
  • 2D graphics and 2D animation
  • 3D graphics and 3D animation
  • Advertising Principles and Practices
  • Video Editing and Production
  • Communication Media Laws and Ethics
  • Media Management and Entrepreneurship

Admission Requirements

Qualifications

  • The student must be a high school graduate.
However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS)
and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.
  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Multimedia Arts are expected to be able to:

  • Execute projects in all medium
  • Develop communication materials in different formats
  • Apply theories, models, principles, and practices of the discipline
  • Conduct research in communication in research

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in various creative agencies and institutions.


Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.


Board Exam

The AB in Multimedia Arts does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 


Career Opportunities

Graduates of Multimedia Arts may pursue a career path in various creative agencies and institutions. They may apply for roles such as a web designer, logo designer, illustrator, visual image developer, graphic designer, package designer, visual journalist, layout artist, and content developer.

Reviews of AB in Multimedia Arts graduates:

A. T.
◈ Studied AB Multimedia Arts
◈ At De La Salle-College of Saint Benilde
◈ Graduated 2014

list bulletWhy did I choose Multimedia Arts: I have a talent in drawing but instead of taking Fine Arts course, I choose Multimedia Arts because I wanted to implement the use of new technology.

list bulletAbout my college education: Aside from graphic design, I learned basic photography, coding, animation and film production.

For me, the most difficult was coding because you have to make sure there are no errors in your project for it to work.

I would say the most useful things were knowing what program to use for a project and how to use it.

The exam was average and during my time it wasn't hard to get in. Now I think the school is beginning to set up a quota.

Patience, perseverance and punctuality are important.

list bulletMy current job: Currently, I am a graphic designer. I design layouts for printing purposes.

list bulletAm I using what I learned in college: Yes, I learned how to use various computer programs that makes my job possible to work with.

list bulletHow long did it take to find a job: I suppose it was three months. I was referred to the company by one of my colleagues.

list bulletDo I recommend studying Multimedia Arts: Yes, If you can see yourself having a job related to this course then you're making the right choice.

list bulletAdvice to people who are thinking of studying this course: Have fun while studying!
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