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AB in Mass Communication in the Philippines

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Program Overview

The Bachelor of Arts in Mass Communication is a four-year degree program that centers on the study of the different ways of relaying information to the public through mass media. This program has five core topics namely, Journalism, Film and Television, Public Relations, Advertising, and Multimedia Design.  Students learn about the history, theories, concepts, and ethics of the various practices in media and mass communication. The curriculum is designed to equip students with the necessary skills for their future careers in print, broadcast, electronic, and digital media.


Recommended Senior High School Strand

Students who want to pursue a degree in Mass Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures.


Subjects and Curriculum

  • Introduction to Journalism
  • Introduction to Broadcasting
  • Introduction to Communication Theory
  • News Writing
  • News Reporting
  • Radio/TV Production
  • Developmental Communication
  • Broadcast Media
  • Mass Communication Research
  • Communication Research
  • Advertising Principles
  • Photojournalism
  • Mass Media Laws and Ethics

Admission Requirements

Qualifications

  • The student must be a high school graduate. 

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Mass Communication are expected to be able to:

  • Properly use of communication information and knowledge
  • Master the use of different media forms
  • Apply communication theories, principles, and models in development work
  • Conduct communication research and methods
  • Adhere to ethical standards and practices


On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in commercial and public media-related companies, or organizations with departments that needs specialized mass communication concepts and principles. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.


Board Exam

The AB in Mass Communication does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 


Career Opportunities

Graduates of Mass Communication may pursue a career path in commercial and public media-related companies or organizations with departments that needs specialized mass communication concepts and principles. They may apply as a journalist, multimedia designer, proofreader, public relations officer, copywriter, events coordinator, production assistant, photojournalist, layout artist, and scriptwriter.

Find schools offering AB in Mass Communication:

Reviews of AB in Mass Communication graduates:

D. V.
◈ Studied AB in Mass Communication
◈ At Far Eastern University
◈ Graduated 2012

list bulletAbout my college education: All courses are difficult meaning going to college isn’t as easy. So whenever someone used to say that “madali lang ang Mass Comm”, I would sort of get mad. I think it is an unfair comparison when you are comparing Mass Comm with Engineering or Nursing for that matter. In what course do you get to learn about journalism, radio, acting, film production, advertising and television all in one? An arts student will have the time of their lives creating shows, writing scripts, memorizing lines and conceptualizing big ideas. One doesn’t need to be the smartest but one just needs to be willing to learn, hard working and has to be willing to go outside their comfort zone. Skills like time management, analysis and confidence follows once one is able to juggle acting in a production, writing a newspaper, directing a movie or a play all together.

list bulletMy current job: I am currently a trainee Copywriting and Strategic Planning at Gallardo and Associates Inc.

list bulletAm I using what I learned in college: Theoretically, I was prepared for everything that I learnt from college. Applying them was the major challenge. When it was back in academics, it was all being taught and more or less applied as concept. But when it came to work, it was the test. Although some of what I learnt aren’t being applied, the ones that I am using now are being maximized.
Copywriting, critical thinking and time management are my most important skills that I am using right now.

list bulletHow long did it take to find a job: It took me 3 months to land me my first job that lasted for 3 months also. It took me 3 months again to finally land my dream job.

list bulletDo I recommend studying Mass Communication: As long as the person is into the arts, I would suggest and motivate this course. There is so much to learn about the media today especially in the digital realm and only in a communications perspective can this be best analyzed and view. There are also so many careers to flow right into after graduation. The pay may not be as high but eventually, it all pays off. Big time.
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