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AB in Mass Communication in the Philippines

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Program Overview

The Bachelor of Arts in Mass Communication is a four-year degree program that centers on the study of the different ways of relaying information to the public through mass media. This program has five core topics namely, Journalism, Film and Television, Public Relations, Advertising, and Multimedia Design.  Students learn about the history, theories, concepts, and ethics of the various practices in media and mass communication. The curriculum is designed to equip students with the necessary skills for their future careers in print, broadcast, electronic, and digital media.


Recommended Senior High School Strand

Students who want to pursue a degree in Mass Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures.


Subjects and Curriculum

  • Introduction to Journalism
  • Introduction to Broadcasting
  • Introduction to Communication Theory
  • News Writing
  • News Reporting
  • Radio/TV Production
  • Developmental Communication
  • Broadcast Media
  • Mass Communication Research
  • Communication Research
  • Advertising Principles
  • Photojournalism
  • Mass Media Laws and Ethics

Admission Requirements

Qualifications

  • The student must be a high school graduate. 

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Mass Communication are expected to be able to:

  • Properly use of communication information and knowledge
  • Master the use of different media forms
  • Apply communication theories, principles, and models in development work
  • Conduct communication research and methods
  • Adhere to ethical standards and practices


On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in commercial and public media-related companies, or organizations with departments that needs specialized mass communication concepts and principles. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.


Board Exam

The AB in Mass Communication does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 


Career Opportunities

Graduates of Mass Communication may pursue a career path in commercial and public media-related companies or organizations with departments that needs specialized mass communication concepts and principles. They may apply as a journalist, multimedia designer, proofreader, public relations officer, copywriter, events coordinator, production assistant, photojournalist, layout artist, and scriptwriter.

Find schools offering AB in Mass Communication:

Reviews of AB in Mass Communication graduates:

C. D.
◈ Studied AB in Mass Communication
◈ At University of Baguio
◈ Graduated 2006

list bulletAbout my college education: I certainly love my course Bachelor Arts in Mass Communication and I did not find it difficult but rather challenging. Aside from the fact that it suits my passion in public speaking and writing, this field encouraged me to take this course because of its dynamic and wide scope of curriculum given to the students to prepare for the more diverse and competent world. We were trained to focus on much of the same coursework as public relations, advertising, journalism, corporate training, marketing, and business management. It's a generalist path with a wide-ranging curriculum that can be tailored to work in a variety of specific industries.

list bulletMy current job: I'm a Marketing Officer in a website developing company in Baguio City.

list bulletAm I using what I learned in college: Absolutely! I'm working as a Marketing Officer in a website developing company originally based in Las Vegas, Nevada and now operating in Baguio City. In this job I communicate with target audiences and manage customer relationships in promoting and marketing our services which is mainly website development for certain business and establishment. Other tasks that I do are sourcing advertising opportunities and placing advertisements in the press (local, regional, and national and specialist publications) or on the radio – which are all indeed the primary components that I have learned in acquiring my degree.

list bulletHow long did it take to find a job: It took me one and half months to find for a job well suited for the degree I finished.

list bulletDo I recommend studying Mass Communication: Yes, of course! I will definitely recommend my course, the fact that communication is the basic tool in conveying a message in everyday living. Mass communication teaches us the techniques and strategies of relating and communicating to people in transmitting a message the way we wanted it to be delivered. And good communication skills are the primary component in searching for a good job in the corporate world and finding success.
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