AB in Mass Communication in the Philippines

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Program Overview

The Bachelor of Arts in Mass Communication is a four-year degree program that centers on the study of the different ways of relaying information to the public through mass media. This program has five core topics namely, Journalism, Film and Television, Public Relations, Advertising, and Multimedia Design. Students learn about the history, theories, concepts, and ethics of the various practices in media and mass communication. The curriculum is designed to equip students with the necessary skills for their future careers in print, broadcast, electronic, and digital media.

Recommended Senior High School Strand

Students who want to pursue a degree in Mass Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures.

Subjects and Curriculum

Introduction to Journalism
Introduction to Broadcasting
Introduction to Communication Theory
News Writing
News Reporting
Radio/TV Production
Developmental Communication
Broadcast Media
Mass Communication Research
Communication Research
Advertising Principles
Photojournalism
Mass Media Laws and Ethics

Admission Requirements

Qualifications

The student must be a high school graduate.

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

The students must pass the College Admissions Test of the university.

Basic Requirements

Form 138 - High School Report Card (Original and Photocopy)
Recommendation letter from High school principal and guidance counselor
Most recent medical and dental health record
Copy of NSO Certified birth certificate
Certificate of Good moral character
Copy of honorable dismissal
Copy of high school diploma
(1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Mass Communication are expected to be able to:

Properly use of communication information and knowledge
Master the use of different media forms
Apply communication theories, principles, and models in development work
Conduct communication research and methods
Adhere to ethical standards and practices

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in commercial and public media-related companies, or organizations with departments that needs specialized mass communication concepts and principles. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The AB in Mass Communication does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry.

Career Opportunities

Graduates of Mass Communication may pursue a career path in commercial and public media-related companies or organizations with departments that needs specialized mass communication concepts and principles. They may apply as a journalist, multimedia designer, proofreader, public relations officer, copywriter, events coordinator, production assistant, photojournalist, layout artist, and scriptwriter.

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Reviews of AB in Mass Communication graduates:

M. M.

◈ Studied AB MassCommunication
◈ At Dominican College
◈ Graduated 1997

Why did I choose Mass Communication: I chose to study this course because I was so much into communicating with different kinds of people and always felt I can easily relate to people.

About my college education: Studying masscommunication was something I have never regretted. It wasn't only because I admit being talkative and enjoyed communicating with people that was after I got out of my shell during my high school days. It was there when I have discovered my potentials and the use to be shy me have transformed into someone who became always ready to accept challenges. Being a high school student then, it was all first for me and all those first experiences made me to what I am today. It wasn't only because of me that I have come to discover my potentials that I didn't think I have. My friends, classmates, teachers and school mates were all part of what made me who I am today. Never really had the chance to thank them:) but in my heart I am very thankful to those who became part of my past, good or bad.

It wasn't all easy being a college student. The fun and excitement I used to have in high school became the pressure and stress in college. I didn't want to disappoint myself the more my family. My routine as a teenager completely changed. I had to be serious. So, I thought I can be serious with my studies and at the same time enjoy. Took one day at A time and learned to appreciate each day. Met new friends and got busy with my academics and school activities...Oh reminiscing again*^O^*. The most enjoyable part in my college days was when I got the chance to do what I really wanted to do and that was being part of a big stage play written and directed by Father James Reuter. I played as a nun in the play in which I have somehow felt what it is or how it is to be a nun. It was a great experience that is hard to forget. The people I was with, the places we've staged the show and the audiences we have entertained. Oh wow! No amount of money can be trade for it.

I don't recall having any problems with my subjects way back though I must admit Mathematics wasn't my cup of tea. Hehehe. Had to work harder to pass the subject. I would hear some of the people I know who had to repeat at one point. In my years of college I have learned to balance studying and having a bit of fun along with it. Doesn't hurt to once in a while have fun so long as you know your limits. The will to achieve once goal depends on the person and so I have combined all the positive things I have discovered about myself, gave less importance to my weakness and pushed myself harder having the the thought of others can and so can I. I also added more effort, patience and determination. It was the formula I used and still is using today, tomorrow and for more years to come.

My current job: I am an English Instructor.
I teach English online to Koreans.
I help students improve their listening and speaking skills. I give corrections if needed. Helps them to improve their communication skills.

Am I using what I learned in college: Learning how to deal with different kinds of people from different walks of life.

Do I recommend studying Mass Communication: Why not? If you think you have what it takes to be of help to others by being sensitive of their needs and by being understanding and compassionate.

Advice to people who are thinking of studying this course: Be clear as to what you really want. Be ready to face challenges and never say I can't do it because you can. Be objective and be positive.

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