AB in Mass Communication in the Philippines

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Program Overview

The Bachelor of Arts in Mass Communication is a four-year degree program that centers on the study of the different ways of relaying information to the public through mass media. This program has five core topics namely, Journalism, Film and Television, Public Relations, Advertising, and Multimedia Design. Students learn about the history, theories, concepts, and ethics of the various practices in media and mass communication. The curriculum is designed to equip students with the necessary skills for their future careers in print, broadcast, electronic, and digital media.

Recommended Senior High School Strand

Students who want to pursue a degree in Mass Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures.

Subjects and Curriculum

Introduction to Journalism
Introduction to Broadcasting
Introduction to Communication Theory
News Writing
News Reporting
Radio/TV Production
Developmental Communication
Broadcast Media
Mass Communication Research
Communication Research
Advertising Principles
Photojournalism
Mass Media Laws and Ethics

Admission Requirements

Qualifications

The student must be a high school graduate.

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

The students must pass the College Admissions Test of the university.

Basic Requirements

Form 138 - High School Report Card (Original and Photocopy)
Recommendation letter from High school principal and guidance counselor
Most recent medical and dental health record
Copy of NSO Certified birth certificate
Certificate of Good moral character
Copy of honorable dismissal
Copy of high school diploma
(1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Mass Communication are expected to be able to:

Properly use of communication information and knowledge
Master the use of different media forms
Apply communication theories, principles, and models in development work
Conduct communication research and methods
Adhere to ethical standards and practices

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in commercial and public media-related companies, or organizations with departments that needs specialized mass communication concepts and principles. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The AB in Mass Communication does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry.

Career Opportunities

Graduates of Mass Communication may pursue a career path in commercial and public media-related companies or organizations with departments that needs specialized mass communication concepts and principles. They may apply as a journalist, multimedia designer, proofreader, public relations officer, copywriter, events coordinator, production assistant, photojournalist, layout artist, and scriptwriter.

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Reviews of AB in Mass Communication graduates:

G. F.

◈ Studied Mass Communication
◈ At La Verdad Christian College
◈ Graduated 2008

About my college education: It had given me the chance to know myself more as a person. It helped me set myself apart from the others. Apart from these, the knowledge that was let known to me is priceless as it is wisdom based on the truth only.

One thing is evidently needed upon taking this course. You have to have confidence, either in writing, telling news, or giving your opinion. You must develop the belief that you have all means to be respected. Earn it and let yourself be understood by others. We all are entirely different individuals who grew up in various cultures, therefore we must possess confidence to let ourselves be heard.

My current job: I currently work for a leading and well-known bank in Australia.

Am I using what I learned in college: I am using what I have learned in College with almost everything I do. Communication skills play a big part on whichever job there is in this world. Being a Filipino myself, speaking to Australians whose origins are very diverse, I must say, my course helped me in cultivating the knowledge which I am using now, and imparting to everyone I came across.

How long did it take to find a job: What is good about it is that it did not take me long to get a job at all. I must admit it never had to be hard for me. I was offered my job even before I was able to finish my studies. So it made perfect sense that I pursued my study all the more since I knew early on how it is to earn my own money.

Do I recommend studying Mass Communication: Yes. I have seen a lot of individuals who are now successful who either graduated, or some did not even get the chance to graduate, but still are successful. I will definitely recommend my school to anyone whose dreams would want to be fulfilled. It doesn't just depend on the school's publicity anyway. At the end of the day, it still depends on the student and the environment provided by the school.

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