The Bachelor of Arts in Mass Communication is a four-year degree program that centers on the study of the different ways of relaying information to the public through mass media. This program has five core topics namely, Journalism, Film and Television, Public Relations, Advertising, and Multimedia Design.  Students learn about the history, theories, concepts, and ethics of the various practices in media and mass communication. The curriculum is designed to equip students with the necessary skills for their future careers in print, broadcast, electronic, and digital media.

Recommended Senior High School Strand

Students who want to pursue a degree in Mass Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures.

Subjects and Curriculum

• Introduction to Journalism
• Introduction to Broadcasting
• Introduction to Communication Theory
• News Writing
• News Reporting
• Radio/TV Production
• Developmental Communication
• Broadcast Media
• Mass Communication Research
• Communication Research
• Advertising Principles
• Photojournalism
• Mass Media Laws and Ethics

Admission Requirements

Qualifications

• The student must be a high school graduate. 

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

• The students must pass the College Admissions Test of the university.

Basic Requirements

• Form 138 - High School Report Card (Original and Photocopy)
• Recommendation letter from High school principal and guidance counselor
• Most recent medical and dental health record
• Copy of NSO Certified birth certificate
• Certificate of Good moral character
• Copy of honorable dismissal
• Copy of high school diploma
• (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Mass Communication are expected to be able to:

• Properly use of communication information and knowledge
• Master the use of different media forms
• Apply communication theories, principles, and models in development work
• Conduct communication research and methods
• Adhere to ethical standards and practices

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in commercial and public media-related companies, or organizations with departments that needs specialized mass communication concepts and principles. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The AB in Mass Communication does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 

Career Opportunities

Graduates of Mass Communication may pursue a career path in commercial and public media-related companies or organizations with departments that needs specialized mass communication concepts and principles. They may apply as a journalist, multimedia designer, proofreader, public relations officer, copywriter, events coordinator, production assistant, photojournalist, layout artist, and scriptwriter.