AB in Mass Communication in the Philippines

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Program Overview

The Bachelor of Arts in Mass Communication is a four-year degree program that centers on the study of the different ways of relaying information to the public through mass media. This program has five core topics namely, Journalism, Film and Television, Public Relations, Advertising, and Multimedia Design. Students learn about the history, theories, concepts, and ethics of the various practices in media and mass communication. The curriculum is designed to equip students with the necessary skills for their future careers in print, broadcast, electronic, and digital media.

Recommended Senior High School Strand

Students who want to pursue a degree in Mass Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures.

Subjects and Curriculum

Introduction to Journalism
Introduction to Broadcasting
Introduction to Communication Theory
News Writing
News Reporting
Radio/TV Production
Developmental Communication
Broadcast Media
Mass Communication Research
Communication Research
Advertising Principles
Photojournalism
Mass Media Laws and Ethics

Admission Requirements

Qualifications

The student must be a high school graduate.

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

The students must pass the College Admissions Test of the university.

Basic Requirements

Form 138 - High School Report Card (Original and Photocopy)
Recommendation letter from High school principal and guidance counselor
Most recent medical and dental health record
Copy of NSO Certified birth certificate
Certificate of Good moral character
Copy of honorable dismissal
Copy of high school diploma
(1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Mass Communication are expected to be able to:

Properly use of communication information and knowledge
Master the use of different media forms
Apply communication theories, principles, and models in development work
Conduct communication research and methods
Adhere to ethical standards and practices

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in commercial and public media-related companies, or organizations with departments that needs specialized mass communication concepts and principles. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The AB in Mass Communication does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry.

Career Opportunities

Graduates of Mass Communication may pursue a career path in commercial and public media-related companies or organizations with departments that needs specialized mass communication concepts and principles. They may apply as a journalist, multimedia designer, proofreader, public relations officer, copywriter, events coordinator, production assistant, photojournalist, layout artist, and scriptwriter.

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Reviews of AB in Mass Communication graduates:

G. B.

◈ Studied AB in Mass Communication
◈ At AMA Computer University - Quezon City
◈ Graduated 2001

About my college education: Mass communication has been my dream course ever since. I've always wanted to have the opportunity to be a news anchor or something like that. With this education, I would discover on how to most appropriately deliver information through various types of media. Being able to do that, let's say with the use of the media of television, is very appealing to me.

We can't deny the influence of mass media at present time. Studying on how you can use communication to affect other people's view on certain issues is very interesting to me.

There are so many tools a mass communication student should be knowledgeable about in order for him/her to become effective. There's journalism, publishing, broadcast communication, etc. He/she should dynamically bring all of these tools together so that the information to be conveyed would be properly understood as much as possible.

My current job: I'm currently a researcher and production assistant at a local broadcasting company.

How long did it take to find a job: It took some time for me to find a job after my graduation. For one, there are really a lot of MassCom graduates in the country. Second, I really think that there is very little employment opportunities for all graduates. But after two years and a half.

Do I recommend studying Mass Communication: If you also dream on becoming a face of today's television news, I suggest that taking up Mass Communication as your college degree will give you the chance on that dream. You will learn how to present not only the information that you will be communicating, but also on how you will appropriately present yourself.

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