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AB in Mass Communication in the Philippines

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Program Overview

The Bachelor of Arts in Mass Communication is a four-year degree program that centers on the study of the different ways of relaying information to the public through mass media. This program has five core topics namely, Journalism, Film and Television, Public Relations, Advertising, and Multimedia Design.  Students learn about the history, theories, concepts, and ethics of the various practices in media and mass communication. The curriculum is designed to equip students with the necessary skills for their future careers in print, broadcast, electronic, and digital media.


Recommended Senior High School Strand

Students who want to pursue a degree in Mass Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures.


Subjects and Curriculum

  • Introduction to Journalism
  • Introduction to Broadcasting
  • Introduction to Communication Theory
  • News Writing
  • News Reporting
  • Radio/TV Production
  • Developmental Communication
  • Broadcast Media
  • Mass Communication Research
  • Communication Research
  • Advertising Principles
  • Photojournalism
  • Mass Media Laws and Ethics

Admission Requirements

Qualifications

  • The student must be a high school graduate. 

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Mass Communication are expected to be able to:

  • Properly use of communication information and knowledge
  • Master the use of different media forms
  • Apply communication theories, principles, and models in development work
  • Conduct communication research and methods
  • Adhere to ethical standards and practices


On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in commercial and public media-related companies, or organizations with departments that needs specialized mass communication concepts and principles. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.


Board Exam

The AB in Mass Communication does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 


Career Opportunities

Graduates of Mass Communication may pursue a career path in commercial and public media-related companies or organizations with departments that needs specialized mass communication concepts and principles. They may apply as a journalist, multimedia designer, proofreader, public relations officer, copywriter, events coordinator, production assistant, photojournalist, layout artist, and scriptwriter.

Find schools offering AB in Mass Communication:

Reviews of AB in Mass Communication graduates:

L. B.
◈ Studied BS Mass Communication (slightly different course)
◈ At San Sebastian College - Recoletos
◈ Graduated 2000

list bulletWhy did I choose Mass Communication: I took this course in preparation for Theatre Arts in UP which I eventually took 2 years after graduating from San Sebastian College - Recoletos.

list bulletAbout my college education: It was easy, interesting and fun - only because I wanted to become a stage actor. So the whole process of studying was like a pre-world of arts for me. It was in UP that I really had the chance to experience the pains and gains of studying - but it's a different story now I guess.

list bulletMy current job: I am a managing editor of a US-based Magazine. I manage the whole magazine; articles, writers and advertisements

list bulletAm I using what I learned in college: Yes practical. Not all theory. Some can really be applied: writing, speaking and creative thinking - I am using all of them right now

list bulletHow long did it take to find a job: I was already acting on stage along side my studies. But after graduation, I decided to stay on vacation for awhile. Technically, it will not fall under the category of finding a job. But I remember, even while on vacation, I was writing for several magazine already.

list bulletDo I recommend studying Mass Communication: Employment Opportunities - yes, because of call centers, you can also do broadcasting.

Fulfilling - this is relative, if you like what you do then everything is fulfilling.

Salary Level - Theatre, No. But theatre is all for the love of it.

list bulletAdvice to people who are thinking of studying this course: If you like to be in a hospital, or draw, or defend people - Get out of mass communication. That is the same for all who are taking up or studying other courses. Know yourself, know what you want.

Try as much as possible to take away, remove all your inferiority complex, sooner or later you will be working in front and with so many people. You have to keep up their expectations. People who are not mass comm grads think that mass comm grads are confident and able to handle themselves in public.

Study public speaking. Self study would be fine. Study how to create an image for you. Invest on your brains.
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