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AB in Journalism in the Philippines

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Program Overview

The Bachelor of Arts in Journalism is a four-year degree program that deals with the concepts, theories, and principles of news writing, feature writing, editing, copy reading and advertising. The program equips students with the necessary skills to be able to perform editing, design, and production to all media platforms. It also provides a better understanding of producing opinion, interpretative, and analysis pieces for media platforms.


Recommended Senior High School Strand

Students who want to pursue a degree in Journalism are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures. 


Subjects and Curriculum

  • Introduction to Communication
  • Introduction to Communication Theory
  • Introduction to Communication Research
  • Journalism Principles and Practices
  • News Writing
  • Feature Writing
  • Broadcast Journalism
  • Media Ethics
  • Editorial Management
  • Research in Journalism
  • Photojournalism
  • Online Journalism

Admission Requirements

Qualifications

  • The student must be a high school graduate. 

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Journalism are expected to be able to:

  • Properly use of communication information and knowledge
  • Master the use of different media forms
  • Apply communication theories, principles, and models in development work
  • Conduct communication research and methods
  • Adhere to ethical standards and practices

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in different companies and organizations within the press and media industry including local newspaper organizations, magazine companies, online publications, public relations and advertising firms, television networks, and radio companies. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.


Board Exam

The BS in Developmental Communication does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 


Career Opportunities

Graduates of AB in Journalism may pursue a career path in different companies and organizations within the press and media industry including local newspaper organizations, magazine companies, online publications, public relations and advertising firms, television networks, and radio companies. They may apply as a media researcher, reporter, feature writer, layout artist, creative writer, sports writer, travel writer, photojournalist, editorial assistant, columnist, or public relations officer.

Reviews of AB in Journalism graduates:

G. C.
◈ Studied Bachelor of Arts Major in Journalism
◈ At University of Santo Tomas
◈ Graduated 1996

list bulletWhy did I choose Journalism: I liked to write.

list bulletAbout my college education: Learned a lot, especially the technical aspects of writing. How to write/construct properly developed thoughts. The exams were fairly easy.

To succeed in this course, it's important that you have an insatiable thirst for knowledge (or the truth. It is journalism, after all.) and you must have mad research skills.

list bulletMy current job: I'm presently the Managing Director of an advertising agency. I'm responsible for the creative and strategic direction of the brands that we handle.

list bulletAm I using what I learned in college: I learned a good deal about time management in college. That proved very useful in my professional and personal life. I also developed my research skills back in college.

list bulletDo I recommend studying Journalism: For those who think that it could be a meal ticket, sorry, you'd be better off taking a different course. Journalism in this country does not pay that much, but it could be quite rewarding. And I'm not just talking about seeing your byline in some broadsheet or magazine. I still believe that Journalism, when practiced right, is a noble profession. Journalism is a very interesting, exciting career!

As for salary, I believe the starting rate these days is around 18k. That's okay for a newbie with no staggering bills to think about. But the rate goes up as your career advances.



list bulletAdvice to people who are thinking of studying this course: You have to be sure that this is what you want.
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