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AB in Journalism in the Philippines

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Program Overview

The Bachelor of Arts in Journalism is a four-year degree program that deals with the concepts, theories, and principles of news writing, feature writing, editing, copy reading and advertising. The program equips students with the necessary skills to be able to perform editing, design, and production to all media platforms. It also provides a better understanding of producing opinion, interpretative, and analysis pieces for media platforms.


Recommended Senior High School Strand

Students who want to pursue a degree in Journalism are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures. 


Subjects and Curriculum

  • Introduction to Communication
  • Introduction to Communication Theory
  • Introduction to Communication Research
  • Journalism Principles and Practices
  • News Writing
  • Feature Writing
  • Broadcast Journalism
  • Media Ethics
  • Editorial Management
  • Research in Journalism
  • Photojournalism
  • Online Journalism

Admission Requirements

Qualifications

  • The student must be a high school graduate. 

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Journalism are expected to be able to:

  • Properly use of communication information and knowledge
  • Master the use of different media forms
  • Apply communication theories, principles, and models in development work
  • Conduct communication research and methods
  • Adhere to ethical standards and practices

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in different companies and organizations within the press and media industry including local newspaper organizations, magazine companies, online publications, public relations and advertising firms, television networks, and radio companies. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.


Board Exam

The BS in Developmental Communication does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 


Career Opportunities

Graduates of AB in Journalism may pursue a career path in different companies and organizations within the press and media industry including local newspaper organizations, magazine companies, online publications, public relations and advertising firms, television networks, and radio companies. They may apply as a media researcher, reporter, feature writer, layout artist, creative writer, sports writer, travel writer, photojournalist, editorial assistant, columnist, or public relations officer.

Reviews of AB in Journalism graduates:

A. B.
◈ Studied Bachelor of Arts in Journalism
◈ At Colegio de San Juan de Letran
◈ Graduated 2013

list bulletAbout my college education: Before I took up Journalism at Letran, I have already studied two years of Bachelor of Science in Medical Technology at the University of Santo Tomas. I had to transfer because I knew my heart was glued to writing. More than three years later, I know that that was the best decision of my life. Journalism suits my thrill-seeking personality and of course, the endless writing brings out the best in me. Because of Letran's competitiveness and commitment to righteousness, I have greatly improved my writing skills and developed a strong sense of working ethics.

list bulletMy current job: Alongside studying, I am currently a freelance writer. I write research papers for fellow students and occasionally runs errands for one of the Philippines' most-read newspapers.

list bulletAm I using what I learned in college: Everything I learned that has relation to my course and future career was worth every penny.

list bulletHow long did it take to find a job: I have not yet graduated but I already have job offers up my sleeve.

list bulletDo I recommend studying Journalism: I would recommend journalism to others because it is indeed a very interesting and fulfilling career. Contrary to what most people expect, journalists have vast employment opportunities because we are trained to be flexible and eclectic. Unfortunately, the pay does not properly compensate the difficulty of the job most of the time.
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