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AB in Communication in the Philippines

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  1. Read about the AB in Communication course:
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Program Overview

The Bachelor of Arts in Communication is a four-year degree program intended for individuals who wish to pursue a career in the fields of media, advertising, public relations, and similar industries. It discusses how different media platforms are able to relay the information through verbal and non-verbal messages. Students also get a wider understanding of how communication works in interpersonal relationships, organizations, groups, and cultures. The course integrates the mastery of radio, television, print media, and other media platforms used for communication. 


Recommended Senior High School Strand

Students who want to pursue a degree in AB in Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures. 


Subjects and Curriculum

  • Introduction to Communication Media
  • Communication Theory
  • Communication Research
  • Communication, Culture, and Society
  • Communication Media Laws and Ethics
  • Communication Planning
  • Communication Management

Admission Requirements

Qualifications

  • The student must be a high school graduate. 

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of AB in Communication are expected to be able to:

  • Communicate using different platforms
  • Conduct research in communication and media
  • Create communication materials using different formats
  • Comply with ethical standards and practices in communication
  • Communication theories and principles in developmental work

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in any media-communication organizations or agencies. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.


Board Exam

The AB in Communication program does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry.


Career Opportunities

Graduates of AB in Communication may pursue a career path in any media-communication organization or agency engaged in using communication resources for development. They may apply as a junior reporter, editorial assistant, advertising account executive, public relations account executive, sales promotion account executive, radio broadcaster, and television production assistant.

Find schools offering AB in Communication:

Reviews of AB in Communication graduates:

A. A.
◈ Studied AB in Communication
◈ At Miriam College
◈ Graduated 2012

list bulletAbout my college education: At first, I did not really like the course and I was left with no choice because my mom wanted me to continue my studies in Miriam College but then after a year I found it very enjoyable and I became more confident in speaking in front of people. Taking up Bachelor of arts major in Communication requires interpersonal skills, good speaking skills, writing, hardwork and a lot of patience. Communication may seem to be an easy course but I think it is vital for you to master the art of communicating in different platforms because being good at it will give you a good foundation in whatever you want to do.

list bulletMy current job: I am currently working as a production manager for film, event coordinator and writer.

list bulletAm I using what I learned in college: Yes, I believe so. Miriam College taught me not only the technical skills that you will learn through books and lectures but you will also learn how to deal with people. Being able to communicate well to others has a lot of perks because they would understand you better and they will know where all your views are coming from. I use techniques in Production Management and Event Coordination for what I do now.

list bulletHow long did it take to find a job: Around 1 month after the summer vacation.

list bulletDo I recommend studying Communication: There are a lot of employment opportunities for Communication graduates since we are considered "jack of all trades". It will actually depend on the person on what industry she would like to take. It can be in Film, TV Production, Radio Production, Theater, Events Management, Advertising, Marketing and a lot more. There are a lot of interesting jobs that you could have and you can also get a lot of perks from working in these industries. Also, being a Communication graduate you could also have double jobs because you can handle and fix your own schedule (like what I currently do).

The salary level is pretty good depending on the career path you would take. You would still start with the basic salary but then after awhile it would be a lot more rewarding.
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