AB in Communication in the Philippines

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Program Overview

The Bachelor of Arts in Communication is a four-year degree program intended for individuals who wish to pursue a career in the fields of media, advertising, public relations, and similar industries. It discusses how different media platforms are able to relay the information through verbal and non-verbal messages. Students also get a wider understanding of how communication works in interpersonal relationships, organizations, groups, and cultures. The course integrates the mastery of radio, television, print media, and other media platforms used for communication.

Recommended Senior High School Strand

Students who want to pursue a degree in AB in Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures.

Subjects and Curriculum

Introduction to Communication Media
Communication Theory
Communication Research
Communication, Culture, and Society
Communication Media Laws and Ethics
Communication Planning
Communication Management

Admission Requirements

Qualifications

The student must be a high school graduate.

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

The students must pass the College Admissions Test of the university.

Basic Requirements

Form 138 - High School Report Card (Original and Photocopy)
Recommendation letter from High school principal and guidance counselor
Most recent medical and dental health record
Copy of NSO Certified birth certificate
Certificate of Good moral character
Copy of honorable dismissal
Copy of high school diploma
(1) Latest 2”x2” ID Picture

Program Outcome

Graduates of AB in Communication are expected to be able to:

Communicate using different platforms
Conduct research in communication and media
Create communication materials using different formats
Comply with ethical standards and practices in communication
Communication theories and principles in developmental work

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in any media-communication organizations or agencies. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The AB in Communication program does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry.

Career Opportunities

Graduates of AB in Communication may pursue a career path in any media-communication organization or agency engaged in using communication resources for development. They may apply as a junior reporter, editorial assistant, advertising account executive, public relations account executive, sales promotion account executive, radio broadcaster, and television production assistant.

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Reviews of AB in Communication graduates:

A. L.

◈ Studied AB in Communication Arts
◈ At De La Salle University
◈ Graduated 2008

About my college education: It's always interesting to study in a university located in the heart of Manila. As with every course, though, it is challenging but believe me when I say that your friends will make it bearable, even enjoyable for you. As for my experience, I didn't want to graduate just yet when I finished all of my subjects. I wanted to stay there and be a student still.

A Communication Arts student should be creative and hard working. These are the two most important skills to have. Your creativity will be challenged everyday by your professors, asking you to come up with a different concept for a photo, movie, TV show, script, etc. in class everyday. Of course, hard work is important but not only when it comes to studying. You should be willing to carry heavy equipment and shoot 'til the break of dawn for days and days for projects that you will view for a couple of minutes, an hour at best.

My current job: Right now, I am a web content writer working online.

Am I using what I learned in college: What I learned in the university, especially the major subjects, are practical when it comes to my professional career. As a writer, I need to be fluent and concise with my write ups and my professor in writing and English taught us just that. I also need to understand what I am talking about as well as what the audience that will be reading it will be thinking once they read it and this is taught in all media subjects I took up.

How long did it take to find a job: It took me three months to get a job after graduation but that's because I wanted to take a break before I worked. A job offer was available right after graduation, though.

Do I recommend studying Communication: I recommend this course to everyone who wants to unleash their creativity through photography, film making and writing. Although it doesn't really provide you with a high pay (at first), it will definitely pay off in the end and it really is an interesting career to have. It's ever-changing and you'll never get bored with it.

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