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AB in Communication in the Philippines

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  1. Read about the AB in Communication course:
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Program Overview

The Bachelor of Arts in Communication is a four-year degree program intended for individuals who wish to pursue a career in the fields of media, advertising, public relations, and similar industries. It discusses how different media platforms are able to relay the information through verbal and non-verbal messages. Students also get a wider understanding of how communication works in interpersonal relationships, organizations, groups, and cultures. The course integrates the mastery of radio, television, print media, and other media platforms used for communication. 

Recommended Senior High School Strand

Students who want to pursue a degree in AB in Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures. 

Subjects and Curriculum

  • Introduction to Communication Media
  • Communication Theory
  • Communication Research
  • Communication, Culture, and Society
  • Communication Media Laws and Ethics
  • Communication Planning
  • Communication Management

Admission Requirements


  • The student must be a high school graduate. 

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of AB in Communication are expected to be able to:

  • Communicate using different platforms
  • Conduct research in communication and media
  • Create communication materials using different formats
  • Comply with ethical standards and practices in communication
  • Communication theories and principles in developmental work

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in any media-communication organizations or agencies. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The AB in Communication program does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry.

Career Opportunities

Graduates of AB in Communication may pursue a career path in any media-communication organization or agency engaged in using communication resources for development. They may apply as a junior reporter, editorial assistant, advertising account executive, public relations account executive, sales promotion account executive, radio broadcaster, and television production assistant.

Find schools offering AB in Communication:

Reviews of AB in Communication graduates:

K. W.
◈ Studied BA Communication
◈ At University of the Philippines Baguio
◈ Graduated 2011

list bulletAbout my college education: I was frantic as the frigid air that has been sweeeping my warm cheeks for sometime now became just normal. I arrived in Baguio weeks before the enrolment, and I was thinking how prepared I am now for the upcoming journey. I was able to initially adjust to the cold weather, and also to the new faces around.
This was my choice, and here I am now, at the pedestal of the famed Oble.

The interesting thing about Communication Arts is that it brings out something in you that is creative, and at the same time objective. The part where you scholarly investigate a place or even a person for a specific, academic purpose is something that wakes up your curiousity of the real world. It's difficult, yes, and even dangerous at times, but that is actually the point of taking this course. You explore, then you discover, then you think and process everything through your mind. It is a combination of interpersonal and logical skiils, along with good decision making and unprecedented hard work. It is an experience of gradual delectation as you weave through the remarkable maze of Journalism. At first, challenges come at its fullest, however as you push forward, it becomes more and more familiar thus awarding you with immeasurable gratification. The base of this course is that you act and react to serve the people you are with, or confronted with. It is a learning process, of being able to atone the information needs of the society and its people, your people.

list bulletMy current job: English Teacher

list bulletAm I using what I learned in college: Speaking of practicality is usually not the topic that is fair with this course. Communication Arts itself is a wide array of seeemingly "sub-courses" that you can choose from depending on your specific set of skills. It is a degree that requires you to basically start from the bottom up. Compared to technical courses, people who stay under the umbrella of Mass Media looks for ways to improve, and move on with their careers. Work itself serves as a motivation to keep trying to reach the top. As of the current, working as a teacher serves me well, because the foundations of this career has been entirely grasped by my course. Me as a product of years and years of training in speech, writing and research blends well with the surrounding I am into now. I have become someone who is capable of handling conversations well with ease, someone who is able to write better, even persuade readers, and someone who is good at listening to other people, and responding in a way that is, comforting and satisfying.
I am using my course not only to earn money, but also to earn people.

list bulletHow long did it take to find a job: I was already working even before I graduated.

list bulletDo I recommend studying Communication: Honestly speaking, having a degree, and a major that is related to the Mass media offers a lot of opportunities. It is a course that is often regarded by a lot of people as boring, or moreover, not even practical. Nevertheless, we should take into consideration the fact that Journalism is not a linear course, which means that graduates tend to have options, or say branches of work possibilities. For instance, individuals who majored in Broadcasting, can specifically fulfill the path of television anchoring, program hosting, and other connected jobs. On the other hand, Speech majors can basically cover all that has to do with communication-related workloads. The point here is that whether it's broadcast, or print media, a person who has a degree in Communication Arts has the ability to cope and adapt to the environment around and subsequently find a suitable job.
Lastly, the idea of getting a high salary is actually dependent on the job you are wishing to get. Having this kind of educational background usually requires you to persevere at first, and then gradually reach that projected monthly income. It is not an easy course, but the fulfillment of this is that it is the only line of work that directly serves the people. It comes as a form of public exposure, and with that a chance of being recognized by the audience watching, reading or listening.
Yet still, whatever the case may be, the decision always lies inside you, because that one always knows what you utterly like regardless of the expected salary or employment potential.

You should choose what you think suits your talent or style, then
go get a hold of your track to success.
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