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AB in Communication in the Philippines

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  1. Read about the AB in Communication course:
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Program Overview

The Bachelor of Arts in Communication is a four-year degree program intended for individuals who wish to pursue a career in the fields of media, advertising, public relations, and similar industries. It discusses how different media platforms are able to relay the information through verbal and non-verbal messages. Students also get a wider understanding of how communication works in interpersonal relationships, organizations, groups, and cultures. The course integrates the mastery of radio, television, print media, and other media platforms used for communication. 

Recommended Senior High School Strand

Students who want to pursue a degree in AB in Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures. 

Subjects and Curriculum

  • Introduction to Communication Media
  • Communication Theory
  • Communication Research
  • Communication, Culture, and Society
  • Communication Media Laws and Ethics
  • Communication Planning
  • Communication Management

Admission Requirements


  • The student must be a high school graduate. 

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of AB in Communication are expected to be able to:

  • Communicate using different platforms
  • Conduct research in communication and media
  • Create communication materials using different formats
  • Comply with ethical standards and practices in communication
  • Communication theories and principles in developmental work

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in any media-communication organizations or agencies. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The AB in Communication program does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry.

Career Opportunities

Graduates of AB in Communication may pursue a career path in any media-communication organization or agency engaged in using communication resources for development. They may apply as a junior reporter, editorial assistant, advertising account executive, public relations account executive, sales promotion account executive, radio broadcaster, and television production assistant.

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Reviews of AB in Communication graduates:

P. M.
◈ Studied AB in Communication
◈ At St. Louis University
◈ Graduated 2005

list bulletAbout my college education: My college education was so much fun because I have spent it in Saint Louis University Baguio City. SLU taught me to learn independently which I am very thankful for because I can work with very minimal supervision from my bosses in my workplace. Our mentors would leave us a topic to research and analyze, and we would usually discuss them in class. At first I was cynical, hesitant and skeptical about their strategy because I was used to the “spoonfeeding” technique that my high school teachers applied. They would always give us everything that is why when I met my professors, their methods really surprised me. Aside from that, I was also uncomfortable and unconfident to speak in front of my classmates. Not later did I realize that those techniques practiced and honed my critical thinking skills enriched my English communication proficiency and boosted my confidence and esteem. Moreover, SLU taught me to work with speed and good quality. Professors would set us deadlines which we should meet or else they would not accept our requirements anymore. At first, I thought that their rules in beating the deadline and screening thoroughly our requirements were tough and that they were pressuring us too much. I only recognized the importance of their strategies when I started working. My bosses expect from us both speed and quality which I deliver without so much effort because my professors already prepared me for those. I also acquired good interpersonal relations with other people because of many cooperative learning activities that my professors incorporated in their teaching methods which allowed us to discuss ideas and opinions with people of diverse culture (the students of SLU came from different parts of the Philippines and abroad) .

list bulletMy current job: I am currently working as a lecturer in Cagayan State University-Carig Campus. I teach language and communication subjects.

list bulletAm I using what I learned in college: I have learned many practical things from Saint Louis University but the one that really assisted me in my professional career is the one shared to us by one of our professors in one of our major subjects which is "Do it once, do it right". She would always tell her students that good opportunity may come only once so we should try not to commit mistakes. She would always emphasize the importance of meeting deadlines and the submission of almost perfect requirements. Now that I'm working as a teacher, I am applying what I've learned from my professor. I can say that her mantra is effective because I got favorable results from the evaluation conducted by my supervisor and my students.

list bulletHow long did it take to find a job: It only took me two months after graduation to land on a job.

list bulletDo I recommend studying Communication: I would recommend Bachelor of Arts in Communication in terms of employment opportunities because nowadays, with the rise of big local and foreign industries in the countries, the need for communicators to market those businesses and act as liaison officers also rise not to mention the booming demand for journalists and media practitioners not only in broadcast and print media but also in social media. Being in the media industry is fulfilling because it has lots of action. It is never boring. It pays high as well. Jacque Manabat who graduated from SLU is now a regular TV reporter in ABS-CBN just like Sol Abduraman who is working in GMA TV Network.
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