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AB in Communication in the Philippines

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  1. Read about the AB in Communication course:
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Program Overview

The Bachelor of Arts in Communication is a four-year degree program intended for individuals who wish to pursue a career in the fields of media, advertising, public relations, and similar industries. It discusses how different media platforms are able to relay the information through verbal and non-verbal messages. Students also get a wider understanding of how communication works in interpersonal relationships, organizations, groups, and cultures. The course integrates the mastery of radio, television, print media, and other media platforms used for communication. 

Recommended Senior High School Strand

Students who want to pursue a degree in AB in Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures. 

Subjects and Curriculum

  • Introduction to Communication Media
  • Communication Theory
  • Communication Research
  • Communication, Culture, and Society
  • Communication Media Laws and Ethics
  • Communication Planning
  • Communication Management

Admission Requirements


  • The student must be a high school graduate. 

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of AB in Communication are expected to be able to:

  • Communicate using different platforms
  • Conduct research in communication and media
  • Create communication materials using different formats
  • Comply with ethical standards and practices in communication
  • Communication theories and principles in developmental work

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in any media-communication organizations or agencies. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The AB in Communication program does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry.

Career Opportunities

Graduates of AB in Communication may pursue a career path in any media-communication organization or agency engaged in using communication resources for development. They may apply as a junior reporter, editorial assistant, advertising account executive, public relations account executive, sales promotion account executive, radio broadcaster, and television production assistant.

Find schools offering AB in Communication:

Reviews of AB in Communication graduates:

G. R.
◈ Studied AB in Communication
◈ At St. Louis University
◈ Graduated 2006

list bulletAbout my college education: As a student, the most interesting about going into Mass Communication course is the variety of the things and subjects we had to take. News paper production, Magazine production, different video productions (documentary, film and news) , radio and television broadcast, advertising, marketing --- these to name a few. It was all enjoyable, challenging and difficult at the same time. Enjoyable, because, (if these are the sorts of things you would like to do) it was a pleasure not to learn all these theoretically but, most of it are learned through experience and hands on. It’s also challenging and difficult, because as all school works, everything is equivalent to a numerical value – grades. And to get a passing one for that matter, we needed to exert a lot of effort physically and mentally and had to give up lots of sleep, personal money and time.

There are also set of skills one must necessarily have in able to succeed or come out of this course alive. First, of course is communication skills, you should know how to speak your mind, and also listen at the same time. Second you should have great people skills. You should know how to interact with other people. People skill is very important in this course since you will be challenged to go out and meet people with different status in life. Third, you have to be creative and dynamic, communication itself is a very dynamic idea so as a student or communication practitioner one must be able to adapt to it. And fourth, logical and critical skill, a media practitioner cannot just go out there without common sense

list bulletMy current job: I work online as a marketing/virtual assistant.

list bulletAm I using what I learned in college: I think so, though there was always that constant reminder that what we learn from school is just a very small glimpse of what we will be experiencing – I realized it was true, but at least I was still quite equipped. Now, I believe I’m able to do my job responsibilities – big credits to my university education. To name a few of the things that I’m using are advertising, journalism, communication skills, video production, writing and especially marketing as I am currently working for a marketing company.

list bulletHow long did it take to find a job: I was actually able to land a full time job even before I graduate.

list bulletDo I recommend studying Communication: Being a Communication graduate, gives someone so many avenues. You could go into advertising, broadcast or print media, film making, marketing and journalism to name a few. Though I admit as starter the salary level may not be rewarding compared to others – but I think what matters is that you love what you do. If one really has the passion for it and if he or she can really visualize himself/ herself happy, fulfilled and satisfied doing this sort of things, I would,without doubt, recommend it.
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