AB in Communication in the Philippines

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Program Overview

The Bachelor of Arts in Communication is a four-year degree program intended for individuals who wish to pursue a career in the fields of media, advertising, public relations, and similar industries. It discusses how different media platforms are able to relay the information through verbal and non-verbal messages. Students also get a wider understanding of how communication works in interpersonal relationships, organizations, groups, and cultures. The course integrates the mastery of radio, television, print media, and other media platforms used for communication.

Recommended Senior High School Strand

Students who want to pursue a degree in AB in Communication are encouraged to take the Humanities and Social Sciences (HUMSS) strand under the Academic track. The curriculum focuses on human behavior, literature, education, politics, liberal arts, and society. The HUMSS strand will cover relevant topics that may be further discussed in their college lectures.

Subjects and Curriculum

Introduction to Communication Media
Communication Theory
Communication Research
Communication, Culture, and Society
Communication Media Laws and Ethics
Communication Planning
Communication Management

Admission Requirements

Qualifications

The student must be a high school graduate.

However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.

The students must pass the College Admissions Test of the university.

Basic Requirements

Form 138 - High School Report Card (Original and Photocopy)
Recommendation letter from High school principal and guidance counselor
Most recent medical and dental health record
Copy of NSO Certified birth certificate
Certificate of Good moral character
Copy of honorable dismissal
Copy of high school diploma
(1) Latest 2”x2” ID Picture

Program Outcome

Graduates of AB in Communication are expected to be able to:

Communicate using different platforms
Conduct research in communication and media
Create communication materials using different formats
Comply with ethical standards and practices in communication
Communication theories and principles in developmental work

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in any media-communication organizations or agencies. Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.

Board Exam

The AB in Communication program does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry.

Career Opportunities

Graduates of AB in Communication may pursue a career path in any media-communication organization or agency engaged in using communication resources for development. They may apply as a junior reporter, editorial assistant, advertising account executive, public relations account executive, sales promotion account executive, radio broadcaster, and television production assistant.

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Reviews of AB in Communication graduates:

M. A.

◈ Studied Bachelor of Arts in Communication
◈ At Colegio de San Juan de Letran Calamba
◈ Graduated 2011

Why did I choose Communication: I love arts! From drawing, designing graphics, writing novels and techincal stuff.

About my college education: Fun, challenging and exciting!

Skills may vary but you must: know how to write creatively and technically, drawing is a plus but not necessary, acting (because we have film and theater class), managing, organizing/mobilizing people, public speaking skills (in English) is a must because we speak a lot in reports and assignments!

Attitude is: be ready for anything! The course is so complex and it is "jack of all trades" so just be ready for anything. Be ready for new reporting, be ready for advertising, be ready for film, be ready for theater! Take it as a challenge and you will succeed!

My current job: I am an English Teacher now in Japan. This is my second job and I am very thankful for my professors who served as my references!

My first job was being an Executive Assistant to CEO of a company in Makati and as the same time a Marketing Assistant of the same company.

Am I using what I learned in college: I used what I've learned. PERIOD. In my past job, I did so much graphic design because of being a Marketing Assistant. I learned to use In Design in my college year and it was something I need in my job! As an Executive assistant, I used the right "communication". And I know how important it is.

Now that I am an English teacher, I realized how important our speech class is! and all those non-verbal communication (because obviously, Japanese kids don't know English). Also, my course helped me a lot to have confidence in speaking and writing in English.

How long did it take to find a job: 3 months.

Do I recommend studying Communication: Yes! I don't believe there is a shortage of jobs in the Philippines. There are only shortage of people who don't want to start low and look for a job! There are a lot of opportunities for a Communication Graduate. In fact, I shifted from Marketing/secretarial to teaching and there's not a single problem.

Aaaaaaah, salary! I started with minimum wage and in 2 years, my salary increased. Don't worry about the pay first! Just do the job, have some experience and enjoy! The salary is always LOW for ENTRY level jobs. That's the reality. Just go with it. If the job is not worth it anymore, find another one and I'm sure it will be higher because you have your experience. Well done!

Advice to people who are thinking of studying this course: My advice is, just enjoy it! There are a lot of people who don't know what to take in college and I am very thankful, I know I want this course. There are a lot of things that happened that are not funny and boring (like news class!) but enjoy every bits of it! As a famous cliche said, "happiness is a choice". Chose to enjoy.

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