De La Salle University Manila

Duration: 13 trimesters

Course description:
This program combines the disciplines of economics and marketing to equip students with the skills to understand and apply economic theory to real world problems specifically in understanding consumer and firm behaviour vis-a-vis marketing strategies. The program is designed for students who prefer a multidisciplinary approach to economics. It is for those who are keen in understanding how economic analysis is relevant in explaining and resolving pressing economic issues of social importance. Students are expected to: understand the importance of formal economic and econometric modeling frameworks and strategies emphasizing on the increasingly dominant role of mathematics and logic, achieve effective communication in conveying the essential aspects of economic policy and its implications through applied research, appreciate the complex relationship between marketing and economics, develop problem solving skills needed for business and integrate the core La Sallian values to transform oneself into a vital resource for God and country. With the economics of choice as the underlying principle of importance, students under this program will also learn skills as well as formulate strategies required in carrying out effective marketing practice.

It takes 13 trimesters to finish the program. To successfully complete the program, students should be able to hurdle 231 units of formal academic coursework as well as comply with the academic requirements set by the two departments. Aside from this academic requirement, students will take up 12 units of non-academic subjects mainly in the interest of enabling a wholistic student development. Students in this program need to write two independent theses and undertake practicum work that conform with standards prescribed by each department. Three course electives in economics designed for those who belong to the applied economics track as well as specialized marketing management elective courses are required.

Admission requirements:


Admission phone number:
02-523-4230

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Duration: 13 trimesters

Course description:
This program combines the disciplines of economics and marketing to equip students with the skills to understand and apply economic theory to real world problems specifically in understanding consumer and firm behaviour vis-a-vis marketing strategies. Students are expected to: understand the importance of formal economic and econometric modeling frameworks and strategies emphasizing on the increasingly dominant role of mathematics and logic, achieve effective communication in conveying the essential aspects of economic policy and its implications through applied research, appreciate the complex relationship between marketing and economics, develop problem solving skills needed for business and integrate the core La Sallian values to transform oneself into a vital resource for God and country. With the economics of choice as the underlying principle of importance, students under this program will also learn skills as well as formulate strategies required in carrying out effective marketing practice.

It takes 13 trimesters to finish the program. To successfully complete the program, students should be able to hurdle 213 units of formal academic coursework as well as comply with the academic requirements set by the two departments. Aside from this academic requirement, students will take up 12 units of non-academic subjects mainly in the interest of enabling a wholistic student development. Students in this program need to write two independent theses that conform with standards prescribed by each department. Students are also required to undertake practicum work in any private corporation or government entity and must demonstrate research ability by writing a research paper. Three course electives in economics designed for those who belong to the applied economics track as well as specialized marketing elective courses are required.

Admission requirements:


Admission phone number:
02-523-4230

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Duration: 4 years

Course description:
The program is designed to develop students for entrepreneurial or corporate work in marketing management and for them to be trainable for higher responsibilities in the same firm. The students are taught the theories and concepts in the classroom, and then they are given training on the practical aspects of the various areas of marketing by exposure to actual work situations through assignments in organizations (either for profit or non-profit) . Students are assigned to research on specific marketing topics, and their findings through interviews with marketing practitioners are presented in class. Finally, the Studentsare able to integrate all their learning’s in the major courses in Practicum Program where they work for 300 hours (during their last term) in a firm earlier qualified and approved by the department. For this purpose, a final paper in the form of a Marketing Plan, a Service Plan or a Research Study ensures that the graduate in the Marketing Management Program is prepared to undertake managerial type of marketing work here in the Philippines or in the Asia-Pacific region.

Admission requirements:


Admission phone number:
02-523-4230

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