BSBA in Advertising Management in the Philippines

The BS of Business Administration in Advertising Management program covers theories and concepts in conceptual advertising, business practices and strategies in advertisement, fundamentals of design and public relations.

Admission requirements for BSBA in Advertising Management in the Philippines


  • Must have recommendation from high school principal and school guidance counsellor certifying to the applicant’s work and from a prominent member of the community
  • Must have the Original copy of high school card (Form 138A)
  • Must have most recent medical and dental health record
  • Must take and pass the College Entrance Examination
  • Must have a copy of NSO certified birth certificate
  • Must have a certificate of good moral character
  • Must have a copy of high school diploma
  • One 2”x 2” copy of latest photo

How long does it take to complete BSBA in Advertising Management in the Philippines?


The BSBA in Advertising Management program takes 4 years to complete.

Subjects included in the BSBA in Advertising Management program


  • English Composition: Narrative Storytelling
  • Art History through the 19th Century
  • Art History through the 15th Century
  • Marketing & Advertising Strategies
  • Photography for Graphic Designers
  • Web Tools: Standards Compliant
  • Sketching for Communication
  • Principles of Graphic Design
  • Art Direction for Advertising
  • Introduction to Advertising
  • Composition for the Artist
  • Graphics 1: Typography
  • Innovative Advertising
  • Portfolio for Creatives
  • Advertising Creative
  • Brand and Branding
  • Art of Presentation
  • Designing Careers
  • Account Planning
  • Campaign Design
  • Color and Design
  • Digital Tools
  • Copywriting

Career opportunities for graduates of BSBA in Advertising Management in the Philippines


  • Advertising researcher
  • Advertising manager
  • Account manager
  • Product promoter
  • Creative Director
  • Art Director

Reviews of BSBA in Advertising Management graduates:

J. Y.
Studied BS Commerce major in Advertising Management (slightly different course)
at De La Salle University Manila , Manila
Graduated: 2012

Why did I choose this course:
I chose this particular course because I am inclined to arts and crafts. Moreover, I believe that I possess the skill to excel in Advertising. However, as a Chinese, it is a family tradition to go into business. Therefore, I chose this particular course as it allows me to learn both -- Advertising and Business Management.

About my college education:
Advertising Management is not a difficult course, but it is challenging. The difficulty of subjects, projects and/or assignments depends on the person. In my opinion, the most difficult subject would be law and accounting, as these are really theoretical. However, if you are patient and willing to learn, then, I am sure you can surpass this course. During my time there were four (4) Accounting courses, but now, there are only three (3). Which means, incoming students are lucky to have shortened their accounting subjects.

As for exams, the difficulty also depends on the person because some are blessed in math class while others are blessed in arts. During my time, only an approx. 30% of Advertising Management takers graduated on time. A chunk of our batch got delayed due to math and accounting subjects. Therefore, if you are not into numbers and your are only into arts, I suggest you take AB Advertising in other schools, because Advertising Management will require you to excel in both Business and Arts.

But please do not get me wrong. There are a lot of areas which I am sure you will enjoy in this course. In my part, it is the photography class as I get to experience and express my talents in photography. Aside from photography, I also enjoyed the visualizing class and public relations class. It was in these courses where I was able show off my creative side, while still learning how to run a business.

Therefore, in my opinion, perseverance and determination are the key to succeed in this course. If you are sure that you have these traits, then, I am certain that you can graduate in this course with flying colors.

My current job:
I am a Marketing Manager.
I craft promotions (i.e. Priceoffs, activations, etc.) and approve marketing collateral of the company in order to attract customers.

Being a marketeer is not a bed of roses. What you think of actually working as an advertiser or company marketeer is just the end result of all your hard work. Before you get into those that customers see, you need to get your hands dirty. You have to work on numbers (lots of them) and write several proposal letters, before you get that promotion approved. That is the time when you can ask your artist craft the collateral, which you have to approve. As the marketeer, you have to ensure that ALL the details are correct, and all the elements are attractive to consumers.


Am I using what I learned in college:
Luckily, I was exposed to great professors, who trained us in handling numbers, creative writing, and having a keen eye for detail.


How long did it take to find a job after graduation:
1 month

Do I recommend studying BS Commerce major in Advertising Management:
Yes, of course. This is the positive side of being an Advertising Management major. You can venture into corporations and/or advertising agencies. Coming from De La Salle University-Manila, salary level is also competitive, as you are experienced in both creative and business side.

Advice to people who are thinking of studying this course:
Being an Advertising Management major is not difficult, but it is really challenging. You have to work hard if you want to achieve a 4.0. There will surely be sleepless nights, however, I am sure that these sleepless nights will be worth it.
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