BSBA in Advertising Management in the Philippines

The BS of Business Administration in Advertising Management program covers theories and concepts in conceptual advertising, business practices and strategies in advertisement, fundamentals of design and public relations.

Admission requirements for BSBA in Advertising Management in the Philippines


  • Must have recommendation from high school principal and school guidance counsellor certifying to the applicant’s work and from a prominent member of the community
  • Must have the Original copy of high school card (Form 138A)
  • Must have most recent medical and dental health record
  • Must take and pass the College Entrance Examination
  • Must have a copy of NSO certified birth certificate
  • Must have a certificate of good moral character
  • Must have a copy of high school diploma
  • One 2”x 2” copy of latest photo

How long does it take to complete BSBA in Advertising Management in the Philippines?


The BSBA in Advertising Management program takes 4 years to complete.

Subjects included in the BSBA in Advertising Management program


  • English Composition: Narrative Storytelling
  • Art History through the 19th Century
  • Art History through the 15th Century
  • Marketing & Advertising Strategies
  • Photography for Graphic Designers
  • Web Tools: Standards Compliant
  • Sketching for Communication
  • Principles of Graphic Design
  • Art Direction for Advertising
  • Introduction to Advertising
  • Composition for the Artist
  • Graphics 1: Typography
  • Innovative Advertising
  • Portfolio for Creatives
  • Advertising Creative
  • Brand and Branding
  • Art of Presentation
  • Designing Careers
  • Account Planning
  • Campaign Design
  • Color and Design
  • Digital Tools
  • Copywriting

Career opportunities for graduates of BSBA in Advertising Management in the Philippines


  • Advertising researcher
  • Advertising manager
  • Account manager
  • Product promoter
  • Creative Director
  • Art Director

Reviews of BSBA in Advertising Management graduates:

K. C.
Studied BSC-Advertising Management (slightly different course)
at De La Salle University Manila , Manila
Graduated: 2012

Why did I choose this course:
I chose this course because I wanted to learn the art of advertising and marketing.

About my college education:
Subjects are not that hard as most of the materials needed to pass the subject are fairly available. Exams are manageable and it is inevitable that a few students will fail and repeat subjects. The most enjoyable are the group advertising projects where you will be able to express your artistic side and see your hard work have a fruitful result. A positive attitude and the eye of the price are needed to succeed in this course.

My current job:
Marketing and Sales associate.
My job is to head and facilitate the credit card promotions for cardholders to continuously use their credit card. This is where I get to use what I learned from school because I get to apply what both marketing and advertising in this field of work.

Am I using what I learned in college:
Some are practical, but most are not. In terms of practicality, I was able to use what I learned in selling your product/brand and to make creating advertising material for the promotions. Other than that, I was also able to use my knowledge in accounting and finance since it is part of the job description of being a marketing associate.

How long did it take to find a job after graduation:
Within 2.5 months.

Do I recommend studying BSC-Advertising Management:
This course gives you more edge as opposed to the other employment candidates as you have the background in both marketing and advertising which are both needed in the industry.

As an entry level, expected salary ranges from 18k-25k, which is fairly high nowadays.

Advice to people who are thinking of studying this course:
It is simple, study hard, play hard. Students who get to stay in this course are tough students because aside from the college entrance exam that you will be taking, there will also be a qualifying exam for Advertising Majors during your second year. Thus, you really need to do well on this because this will determine your future as an Advertising Management major. But don't fret, it's okay. Once you have a positive attitude towards this course, it is assured that you can ace it.
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