BFA in Advertising Arts in the Philippines

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Program Overview

The BFA major in Advertising Arts (BFA-ADVART) program provides knowledge and practical skills to students in areas of art management, creative writing, information design and advertising. It aims to produce graduates, who are competent and are well-trained for the leadership and competition in the local and global industry of advertising and artistic production.

The program covers concepts of advertising applied in printed and electronic media such as posters, magazine and television advertisements. It also includes aspects of graphic arts, photography, painting and sculpture.

Admission requirements for BFA major in Advertising Arts in the Philippines

  • Must have recommendation from high school principal and school guidance counsellor certifying to the applicant’s work and from a prominent member of the community
  • Must have the Original copy of high school card (Form 138A)
  • Must have most recent medical and dental health record
  • Must take and pass the College Entrance Examination
  • Must have a copy of NSO certified birth certificate
  • Must have a certificate of good moral character
  • Must have a copy of high school diploma
  • One 2”x 2” copy of latest photo

How long does it take to complete BFA major in Advertising Arts in the Philippines

The BFA Major in Advertising Arts (BFA-ADVART) program takes 4 years to complete.

Subjects included in the BFA major in Advertising Arts program

  • Introduction to Information Technology (with Computer Fundamentals)
  • Principles of Economics (with Agrarian Reform and Taxation)
  • Fundamentals of Logic and Ethics (with Values Education)
  • College Reading and Writing
  • Computer Aided Design
  • Advertising Production
  • Mechanical Drawing
  • History of Art
  • Scenography
  • Photography
  • Graphic Arts
  • Perspective
  • Illustration
  • Cartooning
  • Workshop
  • Aesthetics
  • Sketching
  • Sculpture
  • Lettering
  • Drawing
  • Painting
  • Design
  • Layout

Career opportunities for graduates of BFA major in Advertising Arts in the Philippines

  • Professional Printmaker
  • Professional Sculptor
  • Professional Painter
  • Furniture Designer
  • Creative Director
  • Interior Designer
  • Graphic Artist
  • Photographer
  • Display Artist
  • Art Director

Reviews of Bachelor of Fine Arts major in Advertising Arts graduates:

K. C.
◈ Studied Bachelor of Fine Arts major in Advertising Arts
◈ At University of Santo Tomas
◈ Graduated 2012

list bulletAbout my college education: Advertising arts - very interesting and fun because you get to bring out the creative part in you, unless the time comes when you run out of ideas (creative block) .

Very challenging, because you must always have something fresh and unique to offer, and there are a lot of people you 'compete' with so if you have a same idea as someone, it could probably mean that your idea is common.

Stressful, with just a small time given before the deadline, you must already have your research, concept and execution done.

You might kind of need to say good bye to your social life, unless you are really good in time management.

Skills required for this course:

- analytical skills
- creative skills
- communication skills
- compassion
- competent
- copywriting skills
- drawing skills
- observational skills
- patience
- people skills
- problem solving skills

Advertising arts is a very fun course because you get to explore different art skills such as drawing, painting, photography, video editing, and of course the major - advertising. You must be able to solve the problem given by the 'clients' (or professors) and strictly follow the rules given. Being able to meet deadline and work under pressure. Ability to work individually or with a team.

list bulletMy current job: Freelancer

list bulletAm I using what I learned in college: Yes. All the basic skills needed combined. But there's still so much more to be learned in the field of arts. It is very wide with lots of softwares to be used.

list bulletHow long did it take to find a job: Currently I'm a freelancer, but will find a real job soon.

list bulletDo I recommend studying Fine Arts major in Advertising: Employment opportunities:
Practically, this is not advisable if you are only going to stay in the Philippines because it's hard to find a job related to this degree if you don't have any connections inside an advertising agency. For graphic designer positions, there are a lot available but must meet the required skills. The job of this degree is more in demand in foreign countries.

Fulfilling / interesting career:
Very interesting and fulfilling especially when you see your works being published and seen by other people. Awards are also sometimes given.

Salary level:
For a starter level it is average, but as soon as you get lots of experience and established a name, the pay will eventually increase. Especially when you gain a higher position (ex. According to recent news, art director is one of the highest paying jobs)
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