BFA in Advertising Arts in the Philippines

The BFA major in Advertising Arts (BFA-ADVART) program provides knowledge and practical skills to students in areas of art management, creative writing, information design and advertising. It aims to produce graduates, who are competent and are well-trained for the leadership and competition in the local and global industry of advertising and artistic production.

The program covers concepts of advertising applied in printed and electronic media such as posters, magazine and television advertisements. It also includes aspects of graphic arts, photography, painting and sculpture.

Admission requirements for BFA major in Advertising Arts in the Philippines


  • Must have recommendation from high school principal and school guidance counsellor certifying to the applicant’s work and from a prominent member of the community
  • Must have the Original copy of high school card (Form 138A)
  • Must have most recent medical and dental health record
  • Must take and pass the College Entrance Examination
  • Must have a copy of NSO certified birth certificate
  • Must have a certificate of good moral character
  • Must have a copy of high school diploma
  • One 2”x 2” copy of latest photo

How long does it take to complete BFA major in Advertising Arts in the Philippines


The BFA Major in Advertising Arts (BFA-ADVART) program takes 4 years to complete.

Subjects included in the BFA major in Advertising Arts program


  • Introduction to Information Technology (with Computer Fundamentals)
  • Principles of Economics (with Agrarian Reform and Taxation)
  • Fundamentals of Logic and Ethics (with Values Education)
  • College Reading and Writing
  • Computer Aided Design
  • Advertising Production
  • Mechanical Drawing
  • History of Art
  • Scenography
  • Photography
  • Graphic Arts
  • Perspective
  • Illustration
  • Cartooning
  • Workshop
  • Aesthetics
  • Sketching
  • Sculpture
  • Lettering
  • Drawing
  • Painting
  • Design
  • Layout

Career opportunities for graduates of BFA major in Advertising Arts in the Philippines


  • Professional Printmaker
  • Professional Sculptor
  • Professional Painter
  • Furniture Designer
  • Creative Director
  • Interior Designer
  • Graphic Artist
  • Photographer
  • Display Artist
  • Art Director

Reviews of Bachelor of Fine Arts major in Advertising Arts graduates:

A. T.
Studied BFA in Advertising
at University of Santo Tomas , Manila
Graduated: 2009

Why did I choose this course:
Designing has always been my passion and interest since I was young. When I learned about the Advertising program, I have already decided that this is the career path I want to take. The program does not only hone a person's creativity. It also develops logical thinking and deep analysis because advertising is both fine arts and marketing.

About my college education:
In advertising, I have nurtured my skills in freehand drawing - it's concepts and principles. I have learned different design software. I also learned the art history and marketing. The good thing with advertising is that it prepares you to a lot of possibilities whichever career you would want to take after graduation. May it be digital animation, film, graphic design, fashion, marketing, etc.

The curriculum adapts to what is current and relevant to the industry. Each year focuses on different aspects - from fundamentals to deeper understanding and application.

To be able to survive the program, one must have the passion, patience and drive to accomplish each and every project. Only the determined goes through. One must be his own critic because he has to take pride in his art.

My current job:
I am a graphic designer and a photographer.

I usually create layout, typography and branding. A graphic designer must know how to interpret a concept, visualize, art direct and execute ideas that conform as to how the client would want to sell his product/service. There should always be balance between creativity and marketing for a project's success. As for photography- I cover events. Taking pictures with good composition is not enough in events photography. The photographer must be able to capture ALL the important events from start to finish. It is very tough and challenging but the feeling of accomplishment is very rewarding.

Am I using what I learned in college:
My college experience has prepared me in dealing with different types of people having their own personalities. I have become competent and aggressive. It prepared me to be mentally, physically and emotionally tough. There will always be challenges but what's important is you do not stop to learn and grow as an artist.

How long did it take to find a job after graduation:
It took me less thank a month after graduation to land my first job - just enough time to build my portfolio. It was definitely a sink or swim situation.

Do I recommend studying BFA in Advertising:
The opportunities for an advertising graduate are endless and it would depend on which career you will choose, your field of interest and passion.

The salary range for a fresh graduate may be around 10 to 20 thousand. As for an experienced designer, it should be around 20 to 40 thousand or more.

Advice to people who are thinking of studying this course:
It does not matter if you are not that skillful in freehand drawing or digital design because the willingness to learn and practice is what will make him/her a brilliant student.
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