Bachelor of Mass Communication in the Philippines

The Bachelor of Mass Communication program provides knowledge to students on the basic theories, concepts and skills in mass communication. It mainly focuses on areas such as media and communication through writing, production and research and it allows students to choose their electives.

How is Bachelor of Mass Communication different from other Communication programs?

Unlike the AB in Mass Communication and AB in Communication, the Bachelor of Mass communication is known as a more general program and has a broad coverage of subjects, including topics in community journalism, radio-TV broadcasting, advertising, public relations, Communication Arts and religious communication.

What are the admission requirements for Bachelor of Mass Communication in the Philippines?

  • Must have recommendation from high school principal and school guidance counsellor certifying to the applicant’s work and from a prominent member of the community
  • Must have the Original copy of high school card (Form 138A)
  • Must have most recent medical and dental health record
  • Must take and pass the College Entrance Examination
  • Must have a copy of NSO certified birth certificate
  • Must have a certificate of good moral character
  • Must have a copy of high school diploma
  • One 2”x 2” copy of latest photo

How long does it take to complete Bachelor of Mass Communication in the Philippines?

The Bachelor of Mass Communication program takes 4 years to complete. The curriculum consists of 42 units of core courses and 12 units of electives.

What subjects are included in the Bachelor of Mass Communication program?

  • Principles of Advertising and Public Relations
  • Environmental Reporting And Commentary
  • Introduction To Communication Research
  • Special Topics In Mass Communication
  • Introduction To Mass Communication
  • Communication And Development
  • Gender, Media and Development
  • Radio And Television Advertising
  • Environmental Laws & Policies
  • Communication And Society
  • Introduction To Broadcasting
  • Introduction To Mass Media
  • Mass Media Law And Ethics
  • Radio Station Management
  • The Community Newspaper
  • Communication Research
  • Principles of Journalism
  • Development Reporting
  • Print Media Advertising
  • Church Public Relations
  • Mass Media and Society
  • Advertising Campaigns
  • Elements Of Research
  • Bisayan Broadcasting
  • Advertising Principles
  • Tv/News Production
  • Acting And Directing
  • Religious Journalism
  • Law of Mass Media
  • Bisayan Journalism
  • Press Photography
  • School Publications
  • Film Appreciation
  • Radio-Tv Writing
  • Opinion Writing
  • Feature Writing
  • News Reporting
  • Public Relations
  • TV Production
  • New Editing
  • Ecosystems

What are the career opportunities for graduates of Bachelor of Mass Communication in the Philippines?

  • Corporate Trainer (Business Communication)
  • Corporate Communications Team Leader
  • Corporate Communications Manager
  • Marketing Communications Specialist
  • HR Communications Supervisor
  • Communication Skills Trainer
  • Communication Specialist
  • Communications Analyst
  • After Sales Analyst
  • Consumer Sales
  • Online Writer

Reviews of Bachelor of Mass Communication graduates:

J. A.
Studied AB in Mass Communication (slightly different course)
at Far Eastern University , Manila
Graduated: 2008

About my college education:
Mass Communication in Far Eastern University is an interesting course because our curriculum has a little bit about everything that is ought to be learned for a holistic development of an individual to be able to survive the demands of the competitive world.

In terms of difficulty, I was able not to focus on this matter because I have loved and embraced the things that was tasked to us. The academic and practical things that were imposed to be done by our professors was way out of mediocrity but is manageable.

In my 4 years of college, there was almost no dull moment. everything was dynamic and fun. We had a lot of wonderful moments learning, working and sharing ideas. During our time and most likely until now, our course is considered as one of the most lively and happiest course to be part of.

Like any other courses, logical skills, math, language, hard work and all other desirable traits are of requirement. But what is really important in our course is to be resourceful, creative, and confident sealed with Fortitude, Excellence and Uprightness by which are the three values that F.E.U. promotes.

My current job:
Currently I am a Freelance Events Coordinator & Marketing Consultant and do some projects like Arts Festival, Social Events and others.

I am also a Political Strategist based in Baguio City. I have handled the 2010 for Liberal Party Baguio and will be part of the 2013 Liberal Party Baguio Campaign.

Currently also, I am Law student at the Cordillera College.

Am I using what I learned in college:
Yes, I am definitely using all my learning in my professional career.

The primary thing that I have learned is how to properly and effectively communicate with my audience or the person whom I am communicating with, in the simplest form of it, for the achievement of my purpose or at least close to it.

How long did it take to find a job after graduation:
Even before graduation, I already had several calls from companies who are based in Manila but I have turned down all the offers because I chose to manage our business in Baguio right after I graduated. I have also practiced and tried to apply the skills and knowledge that I have gained when I entered a family owned newspaper in La Trinidad, Benguet.

Do I recommend studying AB in Mass Communication:
Yes, I would definitely recommend this course to others because employment opportunities are really high. As a graduate of Mass Communication for half a decade know, I could strongly say that there are so many Industries that we could be part of, not only in the field of communication itself but almost in all fields (i.e. T.V. and film production, journalism, advertising, marketing, etc.).

It is a very interesting career because learning and growth as a person and as a professional communicator by which most of the time you get not only to interact with people but at the same time inspire them which is very rewarding and fulfilling.

The salary level, at first it is only at par with any entry level jobs. The salary level for Mass Communication graduates is primarily depends on what industry they would like to work in. Others, receive a minimum wage salary but receives much incentives when they do field work such as writers and agents. There are also some who receive really good salary and at the same time receive a bonus for a great performance of a project which is evident in the field of advertising and productions.

I strongly believe that Mass Communication is a competitive course in all aspects that should be considered and unlike any other courses, it never goes outdated.
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