Bachelor of Mass Communication in the Philippines

The Bachelor of Mass Communication program provides knowledge to students on the basic theories, concepts and skills in mass communication. It mainly focuses on areas such as media and communication through writing, production and research and it allows students to choose their electives.

How is Bachelor of Mass Communication different from other Communication programs?

Unlike the AB in Mass Communication and AB in Communication, the Bachelor of Mass communication is known as a more general program and has a broad coverage of subjects, including topics in community journalism, radio-TV broadcasting, advertising, public relations, Communication Arts and religious communication.

What are the admission requirements for Bachelor of Mass Communication in the Philippines?

  • Must have recommendation from high school principal and school guidance counsellor certifying to the applicant’s work and from a prominent member of the community
  • Must have the Original copy of high school card (Form 138A)
  • Must have most recent medical and dental health record
  • Must take and pass the College Entrance Examination
  • Must have a copy of NSO certified birth certificate
  • Must have a certificate of good moral character
  • Must have a copy of high school diploma
  • One 2”x 2” copy of latest photo

How long does it take to complete Bachelor of Mass Communication in the Philippines?

The Bachelor of Mass Communication program takes 4 years to complete. The curriculum consists of 42 units of core courses and 12 units of electives.

What subjects are included in the Bachelor of Mass Communication program?

  • Principles of Advertising and Public Relations
  • Environmental Reporting And Commentary
  • Introduction To Communication Research
  • Special Topics In Mass Communication
  • Introduction To Mass Communication
  • Communication And Development
  • Gender, Media and Development
  • Radio And Television Advertising
  • Environmental Laws & Policies
  • Communication And Society
  • Introduction To Broadcasting
  • Introduction To Mass Media
  • Mass Media Law And Ethics
  • Radio Station Management
  • The Community Newspaper
  • Communication Research
  • Principles of Journalism
  • Development Reporting
  • Print Media Advertising
  • Church Public Relations
  • Mass Media and Society
  • Advertising Campaigns
  • Elements Of Research
  • Bisayan Broadcasting
  • Advertising Principles
  • Tv/News Production
  • Acting And Directing
  • Religious Journalism
  • Law of Mass Media
  • Bisayan Journalism
  • Press Photography
  • School Publications
  • Film Appreciation
  • Radio-Tv Writing
  • Opinion Writing
  • Feature Writing
  • News Reporting
  • Public Relations
  • TV Production
  • New Editing
  • Ecosystems

What are the career opportunities for graduates of Bachelor of Mass Communication in the Philippines?

  • Corporate Trainer (Business Communication)
  • Corporate Communications Team Leader
  • Corporate Communications Manager
  • Marketing Communications Specialist
  • HR Communications Supervisor
  • Communication Skills Trainer
  • Communication Specialist
  • Communications Analyst
  • After Sales Analyst
  • Consumer Sales
  • Online Writer

Reviews of Bachelor of Mass Communication graduates:

K. Q.
Studied AB in Mass Communication (slightly different course)
at New Era University , Quezon City
Graduated: 2012

About my college education:
Being a Mass Communication student is really an awesome experience. Of course if you love what you do in your course, you'll enjoy it. And I definitely enjoyed everything - from doing musicals, original plays, films, documentaries and a whole lot more. but of course, it was challenging. we really have a lot of activities in our course, so we have to be skilled, talented, we must have the passion and perseverance in everything we do. It also required us to be creative and outwit each and everyone else's concepts and ideas. We were trained to follow deadlines, be punctual, be disciplined and to always do our best. We learned academical lessons and lessons we could even bring outside, out to the jungle after graduation.

My current job:
I'm a Technical Support Representative in Convergy's Philippines.

Am I using what I learned in college:
As a call center agent, the skills I learned from school that I'm using at my job right now is the communication skills, how to convey message, how to simplify and make things creative at the same time for the customer to understand the message.

How long did it take to find a job after graduation:
A month before I graduated, I applied as a Sales Account Coordinator and was hired. So technically speaking, I got my first job before graduation.

Do I recommend studying AB in Mass Communication:
Definitely yes. Mass Communication has a lot of fields. they could end up as a writer, reporter, theater actor, PR officer, director, editor. and more than that, it's really the experience that I loved the most. I really learned a lot.
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