Bachelor of Mass Communication in the Philippines

The Bachelor of Mass Communication program provides knowledge to students on the basic theories, concepts and skills in mass communication. It mainly focuses on areas such as media and communication through writing, production and research and it allows students to choose their electives.

How is Bachelor of Mass Communication different from other Communication programs?

Unlike the AB in Mass Communication and AB in Communication, the Bachelor of Mass communication is known as a more general program and has a broad coverage of subjects, including topics in community journalism, radio-TV broadcasting, advertising, public relations, Communication Arts and religious communication.

What are the admission requirements for Bachelor of Mass Communication in the Philippines?

  • Must have recommendation from high school principal and school guidance counsellor certifying to the applicant’s work and from a prominent member of the community
  • Must have the Original copy of high school card (Form 138A)
  • Must have most recent medical and dental health record
  • Must take and pass the College Entrance Examination
  • Must have a copy of NSO certified birth certificate
  • Must have a certificate of good moral character
  • Must have a copy of high school diploma
  • One 2”x 2” copy of latest photo

How long does it take to complete Bachelor of Mass Communication in the Philippines?

The Bachelor of Mass Communication program takes 4 years to complete. The curriculum consists of 42 units of core courses and 12 units of electives.

What subjects are included in the Bachelor of Mass Communication program?

  • Principles of Advertising and Public Relations
  • Environmental Reporting And Commentary
  • Introduction To Communication Research
  • Special Topics In Mass Communication
  • Introduction To Mass Communication
  • Communication And Development
  • Gender, Media and Development
  • Radio And Television Advertising
  • Environmental Laws & Policies
  • Communication And Society
  • Introduction To Broadcasting
  • Introduction To Mass Media
  • Mass Media Law And Ethics
  • Radio Station Management
  • The Community Newspaper
  • Communication Research
  • Principles of Journalism
  • Development Reporting
  • Print Media Advertising
  • Church Public Relations
  • Mass Media and Society
  • Advertising Campaigns
  • Elements Of Research
  • Bisayan Broadcasting
  • Advertising Principles
  • Tv/News Production
  • Acting And Directing
  • Religious Journalism
  • Law of Mass Media
  • Bisayan Journalism
  • Press Photography
  • School Publications
  • Film Appreciation
  • Radio-Tv Writing
  • Opinion Writing
  • Feature Writing
  • News Reporting
  • Public Relations
  • TV Production
  • New Editing
  • Ecosystems

What are the career opportunities for graduates of Bachelor of Mass Communication in the Philippines?

  • Corporate Trainer (Business Communication)
  • Corporate Communications Team Leader
  • Corporate Communications Manager
  • Marketing Communications Specialist
  • HR Communications Supervisor
  • Communication Skills Trainer
  • Communication Specialist
  • Communications Analyst
  • After Sales Analyst
  • Consumer Sales
  • Online Writer

Reviews of Bachelor of Mass Communication graduates:

D. V.
Studied AB in Mass Communication (slightly different course)
at Far Eastern University , Manila
Graduated: 2012

About my college education:
All courses are difficult meaning going to college isn’t as easy. So whenever someone used to say that “madali lang ang Mass Comm”, I would sort of get mad. I think it is an unfair comparison when you are comparing Mass Comm with Engineering or Nursing for that matter. In what course do you get to learn about journalism, radio, acting, film production, advertising and television all in one? An arts student will have the time of their lives creating shows, writing scripts, memorizing lines and conceptualizing big ideas. One doesn’t need to be the smartest but one just needs to be willing to learn, hard working and has to be willing to go outside their comfort zone. Skills like time management, analysis and confidence follows once one is able to juggle acting in a production, writing a newspaper, directing a movie or a play all together.

My current job:
I am currently a trainee Copywriting and Strategic Planning at Gallardo and Associates Inc.

Am I using what I learned in college:
Theoretically, I was prepared for everything that I learnt from college. Applying them was the major challenge. When it was back in academics, it was all being taught and more or less applied as concept. But when it came to work, it was the test. Although some of what I learnt aren’t being applied, the ones that I am using now are being maximized.
Copywriting, critical thinking and time management are my most important skills that I am using right now.

How long did it take to find a job after graduation:
It took me 3 months to land me my first job that lasted for 3 months also. It took me 3 months again to finally land my dream job.

Do I recommend studying AB in Mass Communication:
As long as the person is into the arts, I would suggest and motivate this course. There is so much to learn about the media today especially in the digital realm and only in a communications perspective can this be best analyzed and view. There are also so many careers to flow right into after graduation. The pay may not be as high but eventually, it all pays off. Big time.
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