Bachelor of Mass Communication in the Philippines

The Bachelor of Mass Communication program provides knowledge to students on the basic theories, concepts and skills in mass communication. It mainly focuses on areas such as media and communication through writing, production and research and it allows students to choose their electives.

How is Bachelor of Mass Communication different from other Communication programs?

Unlike the AB in Mass Communication and AB in Communication, the Bachelor of Mass communication is known as a more general program and has a broad coverage of subjects, including topics in community journalism, radio-TV broadcasting, advertising, public relations, Communication Arts and religious communication.

What are the admission requirements for Bachelor of Mass Communication in the Philippines?

  • Must have recommendation from high school principal and school guidance counsellor certifying to the applicant’s work and from a prominent member of the community
  • Must have the Original copy of high school card (Form 138A)
  • Must have most recent medical and dental health record
  • Must take and pass the College Entrance Examination
  • Must have a copy of NSO certified birth certificate
  • Must have a certificate of good moral character
  • Must have a copy of high school diploma
  • One 2”x 2” copy of latest photo

How long does it take to complete Bachelor of Mass Communication in the Philippines?

The Bachelor of Mass Communication program takes 4 years to complete. The curriculum consists of 42 units of core courses and 12 units of electives.

What subjects are included in the Bachelor of Mass Communication program?

  • Principles of Advertising and Public Relations
  • Environmental Reporting And Commentary
  • Introduction To Communication Research
  • Special Topics In Mass Communication
  • Introduction To Mass Communication
  • Communication And Development
  • Gender, Media and Development
  • Radio And Television Advertising
  • Environmental Laws & Policies
  • Communication And Society
  • Introduction To Broadcasting
  • Introduction To Mass Media
  • Mass Media Law And Ethics
  • Radio Station Management
  • The Community Newspaper
  • Communication Research
  • Principles of Journalism
  • Development Reporting
  • Print Media Advertising
  • Church Public Relations
  • Mass Media and Society
  • Advertising Campaigns
  • Elements Of Research
  • Bisayan Broadcasting
  • Advertising Principles
  • Tv/News Production
  • Acting And Directing
  • Religious Journalism
  • Law of Mass Media
  • Bisayan Journalism
  • Press Photography
  • School Publications
  • Film Appreciation
  • Radio-Tv Writing
  • Opinion Writing
  • Feature Writing
  • News Reporting
  • Public Relations
  • TV Production
  • New Editing
  • Ecosystems

What are the career opportunities for graduates of Bachelor of Mass Communication in the Philippines?

  • Corporate Trainer (Business Communication)
  • Corporate Communications Team Leader
  • Corporate Communications Manager
  • Marketing Communications Specialist
  • HR Communications Supervisor
  • Communication Skills Trainer
  • Communication Specialist
  • Communications Analyst
  • After Sales Analyst
  • Consumer Sales
  • Online Writer

Reviews of Bachelor of Mass Communication graduates:

Krizza Mae L. Balog
Studied AB in Mass Communication (slightly different course)
at Ateneo de Davao University , Davao City
Graduated: 2007

About my college education:
I graduated from high school unsure of what to take up in college. At first, I thought I'd like to major in Philosophy. But come enrollment time, I decided to take up AB Mass Communication. This was mainly because I strongly felt that I could develop my writing skill through it. Sure enough, I was able to accomplish what I expected to receive from my course. Although at the start, it was not exactly smooth sailing for me.

Before, I was quite a shy person and found it hard to mingle with other people. The Humanities Department where Mass Communication was classified under had students who are generally open, talkative, and outgoing. I quite found it hard to fit in.

But as days passed, I was able to know new friends and eventually come out from my shell. I excelled in most of my subjects and I helped my friends review our lessons every time exam week is approaching.

Students in this course must be fluent in both written and spoken English and Filipino. A lot of writing will be done, a thesis is required to be written and defended before a student can graduate. One must also be diligent enough to study since the minor subjects include the basics such as history, algebra, trigonometry, statistics and the like.

My current job:
I am Retail Operations Manager of the exclusive sub-distributor of Havaianas in Southeast Mindanao. My job requires me to oversee store operations, and think of strategies on how to grow the business.

Am I using what I learned in college:
One thing that is very good with Mass Communication is that it enhances your interpersonal skill, and technical skill in writing and speaking. These skills are very practical and will get you wherever you want to go. These are basic skills that all private organizations, non-profit organizations, media establishments, and government institutions are looking for in every applicant.

How long did it take to find a job after graduation:
Even before graduating, I already got accepted in my first job.

Do I recommend studying AB in Mass Communication:
Yes, I certainly recommend this course to others in terms of employment opportunities. The skills you learn from Mass Communication open a wide variety of career paths to choose from. You are not only limited to do media work.

I have always believed that the sense of fulfillment in one's career is dependent on the person's attitude and perspective in life. A person with the healthy and optimistic attitude will always find meaning regardless of what he or she does.

In terms of salary level, the companies I've worked for have all paid me above the minimum wage.
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