Bachelor of Mass Communication in the Philippines

The Bachelor of Mass Communication program provides knowledge to students on the basic theories, concepts and skills in mass communication. It mainly focuses on areas such as media and communication through writing, production and research and it allows students to choose their electives.

How is Bachelor of Mass Communication different from other Communication programs?

Unlike the AB in Mass Communication and AB in Communication, the Bachelor of Mass communication is known as a more general program and has a broad coverage of subjects, including topics in community journalism, radio-TV broadcasting, advertising, public relations, Communication Arts and religious communication.

What are the admission requirements for Bachelor of Mass Communication in the Philippines?

  • Must have recommendation from high school principal and school guidance counsellor certifying to the applicant’s work and from a prominent member of the community
  • Must have the Original copy of high school card (Form 138A)
  • Must have most recent medical and dental health record
  • Must take and pass the College Entrance Examination
  • Must have a copy of NSO certified birth certificate
  • Must have a certificate of good moral character
  • Must have a copy of high school diploma
  • One 2”x 2” copy of latest photo

How long does it take to complete Bachelor of Mass Communication in the Philippines?

The Bachelor of Mass Communication program takes 4 years to complete. The curriculum consists of 42 units of core courses and 12 units of electives.

What subjects are included in the Bachelor of Mass Communication program?

  • Principles of Advertising and Public Relations
  • Environmental Reporting And Commentary
  • Introduction To Communication Research
  • Special Topics In Mass Communication
  • Introduction To Mass Communication
  • Communication And Development
  • Gender, Media and Development
  • Radio And Television Advertising
  • Environmental Laws & Policies
  • Communication And Society
  • Introduction To Broadcasting
  • Introduction To Mass Media
  • Mass Media Law And Ethics
  • Radio Station Management
  • The Community Newspaper
  • Communication Research
  • Principles of Journalism
  • Development Reporting
  • Print Media Advertising
  • Church Public Relations
  • Mass Media and Society
  • Advertising Campaigns
  • Elements Of Research
  • Bisayan Broadcasting
  • Advertising Principles
  • Tv/News Production
  • Acting And Directing
  • Religious Journalism
  • Law of Mass Media
  • Bisayan Journalism
  • Press Photography
  • School Publications
  • Film Appreciation
  • Radio-Tv Writing
  • Opinion Writing
  • Feature Writing
  • News Reporting
  • Public Relations
  • TV Production
  • New Editing
  • Ecosystems

What are the career opportunities for graduates of Bachelor of Mass Communication in the Philippines?

  • Corporate Trainer (Business Communication)
  • Corporate Communications Team Leader
  • Corporate Communications Manager
  • Marketing Communications Specialist
  • HR Communications Supervisor
  • Communication Skills Trainer
  • Communication Specialist
  • Communications Analyst
  • After Sales Analyst
  • Consumer Sales
  • Online Writer

Reviews of Bachelor of Mass Communication graduates:

F. M.
Studied Bachelor of Arts in Mass Communication (slightly different course)
at Lyceum of the Philippines University - Batangas , Batangas City
Graduated: 2011

Why did I choose this course:
When I was in High School, I was fond of Writing, Public Speaking and English Subjects so I thought Mass Communication was the best program to enhance my Communication skills.

About my college education:
Because AB Mass Comm was my choice, I had a very fun, interesting, and fruitful college life. In this program, one should be confident because every student taking up this course is competitive. I was overly confident and competetive that I was one of the top students in my class. There were things that I wasn't so good at, worse, things I've never had an idea, but I would always challenge myself to continue learning whether I already knew it or not. I never meant to be on top all the time, but I have earned everyone's trust because they saw how hard I studied and worked to achieve my goals.You don't have to be the best but you should be able to work under loads of pressure because there will always be battle of ideas, deadlines, and healthy competitions. A Mass Comm student must have a "deep interest" in all or any of the following: TV productions, Radio productions, Journalism.

My current job:
I was offered a position in the School Publication of LPU-B High School department and I'll be starting this June. In addition, they recently asked me to be a part-time English teacher.

Am I using what I learned in college:
I believe I have used the skills and attitude I have acquired from college when I stepped to the business world. I have mastered the art of working under pressure. With this new opportunity given to me, I am certain that I'll be using everything I've learned. I know my educational background was the main reason they hired me for that position. I have always been an excellent communicator, be it oral or written, and even after graduation I have been an active writer by wrting blogs. With my oral communication skills, English is not rocket science for me so when I went to the UK, I was at ease talking to Brits.

How long did it take to find a job after graduation:
Before I graduated from College, I was already hired as a Customer Service Representative in Convergys.

Do I recommend studying Bachelor of Arts in Mass Communication:
I would recommend this course to people who have the same interests as me or who are into Media because that is what this program is all about. If you are sure that you want to be a communicator, or that Media world is where you belong, then I can say that, by working hard, there will be unlimited employment opportunities because there are so many people needed in this tough world. You can be a journalist, newscaster, radio presenter, scriptwriter, advertising staff, English teacher, editor, personal assistant, etc...

Lastly, in terms of salary, I guess we all know everyone starts with the basic pay so don't expect too much and just like any other job, as you stay longer, you get better, and you go higher, automatically, your salary will increase.But it's more than just the salary, it's the experience that matters in this kind of job.

Advice to people who are thinking of studying this course:
For aspiring Mass Comm students, always be prepared because we are the "always on the go" type of people; adventurous and creative.
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