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AB in Multimedia Arts in the Philippines

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Program Overview

Bachelor of Arts in Multimedia Arts (AB MMA) is a four-year degree program designed to equip students with knowledge and skills in multimedia design and development. The program covers core skills in communications, programming, graphic design, combined with digital media and the internet.  It also allows students to gain conceptual, technical, aesthetic, and professional skills for innovative storytelling on all media forms. The AB MMA program is a mix of Information Technology (IT) and audiovisual arts and offers students course cycles in computer graphics, 2D and 3D animation, video production, digital photography, digital sound engineering, and game authoring.


Recommended Senior High School Strand

Students who want to pursue a degree in Multimedia Arts are encouraged to take the Arts and Design track. It provides students with the necessary skills needed in the performative and creative field. Skills in music, theatre, visual arts, media arts, and dance are taught in this track. This will help students prepare for their college journey.


Subjects and Curriculum

  • Basic drafting for multimedia arts
  • Broadcasting principles and practices
  • 2D graphics and 2D animation
  • 3D graphics and 3D animation
  • Advertising Principles and Practices
  • Video Editing and Production
  • Communication Media Laws and Ethics
  • Media Management and Entrepreneurship

Admission Requirements

Qualifications

  • The student must be a high school graduate.
However, if they were not able to graduate high school, they may opt to take the Alternative Learning System (ALS)
and pass the Philippine Educational Placement Test (PEPT) to qualify for college; the availability of courses for PEPT passers depend on the university.
  • The students must pass the College Admissions Test of the university.

Basic Requirements

  • Form 138 - High School Report Card (Original and Photocopy)
  • Recommendation letter from High school principal and guidance counselor
  • Most recent medical and dental health record
  • Copy of NSO Certified birth certificate
  • Certificate of Good moral character
  • Copy of honorable dismissal
  • Copy of high school diploma
  • (1) Latest 2”x2” ID Picture

Program Outcome

Graduates of Multimedia Arts are expected to be able to:

  • Execute projects in all medium
  • Develop communication materials in different formats
  • Apply theories, models, principles, and practices of the discipline
  • Conduct research in communication in research

On-The-Job Training/Internship

During the fourth year of the program, students are required to attend an On the Job Training (OJT) in various creative agencies and institutions.


Students are given the opportunity to apply their knowledge and skills in an actual work setting. Usually, universities require them to submit a written report on their tasks, learning experiences, and hours rendered. Their work performance will also be evaluated by their immediate managers and will be submitted to their respective OJT coordinator. The number of hours required may differ in each university.


Board Exam

The AB in Multimedia Arts does not have a board examination. However, graduates may opt to take the Civil Service Examination (CSE) conducted by the Philippine Civil Service Commission (PCSC) to qualify in working in government offices. Some graduates opt to take a Master’s degree followed by a Doctorate degree to gain expertise in the industry. 


Career Opportunities

Graduates of Multimedia Arts may pursue a career path in various creative agencies and institutions. They may apply for roles such as a web designer, logo designer, illustrator, visual image developer, graphic designer, package designer, visual journalist, layout artist, and content developer.

Reviews of AB in Multimedia Arts graduates:

J. E.
◈ Studied AB in Multimedia Arts
◈ At De La Salle-College of Saint Benilde
◈ Graduated 2011

list bulletAbout my college education: Pursuing Multimedia Arts in De La Salle - College of Saint Benilde is a growing, popular course among youth today who are highly-inclined to technology, the Internet, and gadgets that pave the way for their interests to grow in Photograhy, Graphic Design, Web Design, and so on.

Being a creative/design-related course, DLS-CSB surprisingly does not (but should) administer a 'talent test', unlike other art-related courses in UST or UP that require you to have some skills in drawing or conceptualizing. With this, just about anyone (who can afford to pay the hefty tuition fees - and it is a trimestral course) even without the right skills, passion or interest in the design field can be accepted in the course. Be prepared to have a lot of classmates who are quite a bit lost and seem not-quite-right to be taking this course - they aren't as passionate, or creative and cannot perform well in skill-reliant classes (i. e. drawing, painting, photography, etc. ) and not to mention, being in an environment of mediocrity is not exactly healthy for someone who is highly interested and passionate for art and design. Saying this, it is not uncommon for students to shift courses after a year or two, realizing that this isn't right for them. However this can be avoided if there was a talent test to be administered upon application.

Multimedia Arts, as a course, to put it shortly, can be compared to a giant Internet tutorial. Multimedia arts focuses on teaching one skills he or she needs to perform in an 'acceptable' level a variety of mediums and fields in the creative industry: Graphic Design, Photography, Video, 2D and 3D Animation, CAD, Audio, etc. A time frame of 3 years and 2 terms (around 6 months) is the designated duration of the course. In that span of time you are expected to learn some basic art skills (drawing, painting, etc. ), take a few art history, business and conceptualization classes, successfully operate a handful of computer programs while producing a project/plate every week or so for these classes. Multimedia Arts is a jack-of-all-trades, master of none type of course. You get to do and experience everything, but in the end, you can't really say most graduates have found and developed their true strength.

To survive in Multimedia Arts, you don't actually have to be extremely creative and imaginative and skilled. It's a course that tolerates mediocrity, and being so-so is not unusual. To pass, and graduate, most of all you have to manage your time wisely, finish all projects on time and learn how to juggle your schoolwork. To pass, it helps if you don't miss any classes and requirements. Multimedia Arts calls for diligence, patience, and hard manual labor. It is not a course that requires you to think much, but requires more execution.

In hindsight, Multimedia Arts in DLS-CSB is a good 'crash course ' in everything multimedia, like a sampler of sorts. However, you come out quite half-baked after, so it's advised to pursue another course after MMA that specializes in what really is your forte, if you really have the passion to become really GREAT at what medium you pursue.

list bulletMy current job: I am currently a freelance graphic designer.

list bulletAm I using what I learned in college: Multimedia Arts is a very practical course since it teaches you valuable skills in terms of operating computer programs necessary in the design industry. However, if you're quite a resourceful individual who is a fast learner, then the internet will be a realm of possibilities and will be a more affordable source of information - there are so many resources online that can teach you how to operate these computer programs. With enough time, diligence and hard-work, that is.

Yes, I am using what I have learned. However there always seems to be a lack in the thinking/conceptualization skill that is required to be successful in the creative, design-related career and it's what most people from MMA lack. MMA graduates' strength lies in execution, and falls a bit short in conceptualization.

list bulletHow long did it take to find a job: After graduation, a regular desk job never really attracted me as much, and earning independently through semi-regular projects has deemed to be more rewarding for me in both experience and financial gain. I have been freelancing while pursuing my college degree.

list bulletDo I recommend studying Multimedia Arts: As far as employment opportunities - Yes I will recommend it. As the demand for aesthetic value in every industry grows, graphic designers will always be needed. There will always be a marketing team in need of a graphic designer in every industry imaginable.

As a fulfilling/interesting career - Yes, definitely. A career as a creative - for a creative person - is ideal. Work is definitely easier if it comes natural to you. A career in the creative industry sometimes (if you're lucky) allows you to veer away from a routine, making your career interesting and rewarding, and not at all monotonous.

Salary Level - YES. Design in this country might be quite undervalued in terms of compensation, but multimedia designers earn quite well/better than an average desk/paper-work job because it is skill-based and concept-based - assets that not your average employee can execute.

However the real moneymaker lies in career possibilities in the creative field in other countries (where they put more value in aesthetics). Multimedia designers abroad are compensated extremely well in other, first-world countries (i. e. Switzerland, Australia, Europe, Singapore, etc. ).
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