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Philippines Universities & Colleges Guide

AB in Mass Communication in the Philippines

The Bachelor of Arts in Mass Communication (ABMC) is a four-year degree program which centers on the study of the different ways to relay information to the public through mass media. This program has five core topics namely, Journalism, Film and Television, Public Relations, Advertising, and Multimedia Design.

In this course, you will also learn about the history, theories, concepts and ethics of the various practices in media and mass communication. The curriculum is designed to equip students with the necessary skills for their future careers in print, broadcast, electronic, and digital media.

Some of the subjects taught in this course include:
  • Introduction to Journalism
  • Introduction to Broadcasting
  • Introduction to Communication Theory
  • News Writing
  • News Reporting
  • Radio/TV Production
  • Developmental Communication
  • Broadcast Media
  • Mass Communication Research
  • Communication Research
  • Advertising Principles
  • Photojournalism
  • Mass Media Laws and Ethics

This program is taught through classroom-based frontal instructions, group activities, research works, as well as oral and written exercises.

Is Mass Communication a profession?


"Mass Communication" is not a profession. However, graduates of AB in Mass Communication can pursue careers in the fields of publishing, print and broadcast media, advertising and public relations.

What are the admission requirements for ABMC?


Requirements at each school may differ, but these are the common requirements:
  • Must be a high school graduate.
    Those who did not complete high school education may opt to first attend Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college. However, some universities only offer selected courses for PEPT passers admission.
  • Must pass the college entrance examination
  • Must pass the interview conducted by the college / university admission officer
  • Medical laboratory results and health certificate
  • Good Moral certificate from the previous school (sometimes from enrollees Barangay)

What skills will help you succeed in this course?


  • Communication Skills – the ability to present information both in verbal and written form. You will be required to accomplish written reports on assigned tasks and present them orally to your professors and classmates.
  • Writing Skills – students must have the ability to write with clarity because in this course, they will be required to accomplish different kinds of writing exercises.
  • English Skills – the ability to read, write, and communicate well in English is necessary because most of the literature and required reading materials are in this language.
  • Interpersonal Skills – the ability to communicate and interact harmoniously with other people will definitely help you work on group projects and class activities with your classmates.
  • Creativity – the ability to come up with unique and interesting concepts that you might use in writing and accomplishing other assigned tasks.
  • Students who are outspoken and have high levels of confidence and self-esteem can gain an advantage because this program involves activities and exercises that require these personal traits. YYY

How difficult is this course?


The AB in Mass Communication program is of average difficulty. This course is under the liberal arts field and not as difficult as programs in the fields of natural sciences, engineerin, information technology or medicine.

AB in Mass Communication vs. AB in Communication


The main difference between these two courses is that the AB in Mass Communication (ABMC) program has a wider scope compared to AB in Communication, because it has five core topics namely, Journalism, Film and Television, Public Relations, Advertising and Multimedia Design.

The two courses are both four-year degree programs, however, in terms of difficulty AB in Mass Communication is more challenging because it covers more concepts and principles. Furthermore, since AB in Mass Communication has a broader scope compared to AB in Communication, graduates of ABMC have more career paths to choose from.

How long does it take to complete AB in Mass Communication in the Philippines?


Normally, the ABMC program takes 4 years to complete. Some schools who apply the trimestral school calendar system do the program for a shorter period of time.

On The Job Training / Internship


There is no CHED-mandated number of OJT hours, however, schools normally require 200 hours of internship period. Students can work as interns in commercial or public media-related companies, or in organizations with departments that require applications of mass communication concepts. Some companies provide allowances for meals or transportation during the OJT period, while others do not.

Specializations


  • Broadcasting – focuses on the study of how to produce and transmit communication content, such as on television or radio programs.
  • Journalism – centers on the efficient ways to convey current news and other important information to the public through print publishing,electronic broadcasting, and digital technology.
    • Print Journalism – this field is about disseminating news and factual information through print media outlets such as the newspapers and magazines.
    • Broadcast Journalism – centers in the field of news and journals which are published electronically. This includes radio, television, and the internet.
  • Multimedia Studies – focuses on the understanding of the different technologies and cultural dimensions of linking traditional media with the new ones.
  • Advertising – this field of specialization centers on learning about how to market a specific product or service in a persuasive manner through mass media (e.g., television, radio, internet, etc.).
  • Public Relations – this field is about learning how to manage the reputation of a particular company or organization. Moreover, this also involves providing information to the public in order to convey a specific view of the organization.
  • Communication – centers on the different processes of human communication ranging from face-to-face conversations to mass media outlets (e.g., television and radio broadcasting).
    • Corporate Communication – involves learning about effective ways of managing internal and external communications of a company or organization.
    • Development Communication – focuses on the effective use of communication to influence social development. Some techniques may include information dissemination, behavior change, social marketing, media advocacy, communication to bring about social change, as well as community participation.
  • Performing Arts – involves learning how to convey artistic expression through the use of your own body and/or voice. This may include dance, music, theater, and opera.
    • Theater Arts – involves being exposed to theater activities such as acting, directing, or production design.


Is there a board examination for ABMC?


There is no board examination for AB in Mass Communication graduates.

If you plan on working in the government sector, you can take a competency examination called the Civil Service Examination. Those who pass the civil service examination are conferred a civil service eligibility, a basic requirement for entrance to government service.

Career opportunities for ABMC graduates


  • Jobs related to Mass Communication

    • Journalist – involves seeking out news and bringing it to the public as quickly as possible. Journalists attend press launches and other important events, interview people, and record important notes that will help them write news stories in a clear and interesting manner.
    • Multimedia Designers – involves creating multimedia designs in partnership with business analysts, architects, or software programmers. Job duties may also include creating digital images and various artworks for animation and video games, as well as editing audio and video files.
    • Proof Reader – job duties include checking the spelling, grammar, and style of writing, making sure that the page numbers and headings are correct, as well as ensuring that the photos and illustrations are captioned correctly.
    • Public Relations Officer – the main duty of PR Officers is to manage the reputation of a company or an organization. Their job duties include developing and implementing effective PR strategies, researching and writing press releases to targeted media, maintaining and updating information on the company's website, as well as managing the PR aspect of a potential crisis situation.
    • Advertising Consultant – involves identifying strategic advertising opportunities, developing effective advertising campaigns, analyzing market data to improve sales, and advising clients on how they can ensure that their existing customers will remain loyal to their products.
    • Copy Writer – this job entails generating words for slogans and audio scripts that accompany the advertising visuals for different kinds of products and services.
    • Events Coordinator – this job involves coordinating events, planning menus, decorating the venue, booking musicians, ordering flowers, hiring support staff, and ensuring that the event will run smoothly.
    • Production Assistant – a production assistant is a member of the film crew which is responsible for various aspects of production. Job duties may include making important phone calls, going on runs, taking lunch orders, maintaining supplies,distributing paperworks, and providing other forms of assistance in the production of films, TV shows, or Commercials.
    • Photo Journalist – involves taking photographs and shooting video segments of various events, processing and editing photos and film, writing captions or headlines to accompany photos, and traveling to photo shoot locations.
    • Layout Artist – involves collecting and assembling type styles and images, as well as determining the appropriate color combinations to create engaging visual designs.
    • Scriptwriter – this job entails writing scripts for different kinds of media such as TV shows, sitcoms, television dramas, feature films, radio plays, cartoons, and TV advertisements. Other job duties include creating characters, writing dialogues, and writing the plot of the story.
    • Broadcaster – this job entails researching about current news,carrying out interviews, and presenting factual information on current affairs to the public through broadcast media.
    • Radio/TV Announcer – involves delivering news updates, weather reports, sports broadcasts, and other important information over the radio or television.
    • Academician – faculty members, instructors, and professors in an institution that provides Mass Communication education lectures in a college or university.
    • Documentary/Film Maker – involves developing the initial concept or story, managing the production crew, hiring and appointing members of the technical crew and cast, working with the Director of Photography and Director of Audiography, as well as securing and procuring finance for the project.
  • Jobs not related to Mass Communication that graduates can apply to

    • Call center agent – answers phone calls and inquiries of clients and provides customer support, usually to people from other countries
    • Administrative Staff – personnel responsible for the organization and management of office duties and tasks; positions that include office secretary, personal assistant and office clerk
    • Freelancer working online – doing online jobs for clients abroad, such as data entry, article writing, SEO, customer support, administrative support etc., which mainly depends on your skills
  • Career Opportunities Abroad

    There are limited job opportunities abroad for Filipino Mass Communication graduates in countries such as Singapore, Malaysia, Brunei and the Gulf countries. (sources: 1 2 )
  • Salary Levels

    Since AB in Mass Communication graduates have a wide choice of career paths to take, the salary levels vary greatly, and depend the industry, your position and experience.

Reviews of AB in Mass Communication graduates:


Why did I choose this course:
When I was in High School, I was fond of Writing, Public Speaking and English Subjects so I thought Mass Communication was the best program to enhance my Communication skills.

About my college education:
Because AB Mass Comm was my choice, I had a very fun, interesting, and fruitful college life. In this program, one should be confident because every student taking up this course is competitive. I was overly confident and competetive that I was one of the top students in my class. There were things that I wasn't so good at, worse, things I've never had an idea, but I would always challenge myself to continue learning whether I already knew it or not. I never meant to be on top all the time, but I have earned everyone's trust because they saw how hard I studied and worked to achieve my goals.You don't have to be the best but you should be able to work under loads of pressure because there will always be battle of ideas, deadlines, and healthy competitions. A Mass Comm student must have a "deep interest" in all or any of the following: TV productions, Radio productions, Journalism.

My current job:
I was offered a position in the School Publication of LPU-B High School department and I'll be starting this June. In addition, they recently asked me to be a part-time English teacher.

Am I using what I learned in college:
I believe I have used the skills and attitude I have acquired from college when I stepped to the business world. I have mastered the art of working under pressure. With this new opportunity given to me, I am certain that I'll be using everything I've learned. I know my educational background was the main reason they hired me for that position. I have always been an excellent communicator, be it oral or written, and even after graduation I have been an active writer by wrting blogs. With my oral communication skills, English is not rocket science for me so when I went to the UK, I was at ease talking to Brits.

How long did it take to find a job after graduation:
Before I graduated from College, I was already hired as a Customer Service Representative in Convergys.

Do I recommend studying Bachelor of Arts in Mass Communication:
I would recommend this course to people who have the same interests as me or who are into Media because that is what this program is all about. If you are sure that you want to be a communicator, or that Media world is where you belong, then I can say that, by working hard, there will be unlimited employment opportunities because there are so many people needed in this tough world. You can be a journalist, newscaster, radio presenter, scriptwriter, advertising staff, English teacher, editor, personal assistant, etc...

Lastly, in terms of salary, I guess we all know everyone starts with the basic pay so don't expect too much and just like any other job, as you stay longer, you get better, and you go higher, automatically, your salary will increase.But it's more than just the salary, it's the experience that matters in this kind of job.

Advice to people who are thinking of studying this course:
For aspiring Mass Comm students, always be prepared because we are the "always on the go" type of people; adventurous and creative.
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