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AB in Mass Communication in the Philippines

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Program Overview

The Bachelor of Arts in Mass Communication (ABMC) is a four-year degree program which centers on the study of the different ways to relay information to the public through mass media. This program has five core topics namely, Journalism, Film and Television, Public Relations, Advertising, and Multimedia Design.

In this course, you will also learn about the history, theories, concepts and ethics of the various practices in media and mass communication. The curriculum is designed to equip students with the necessary skills for their future careers in print, broadcast, electronic, and digital media.

Some of the subjects taught in this course include:
  • Introduction to Journalism
  • Introduction to Broadcasting
  • Introduction to Communication Theory
  • News Writing
  • News Reporting
  • Radio/TV Production
  • Developmental Communication
  • Broadcast Media
  • Mass Communication Research
  • Communication Research
  • Advertising Principles
  • Photojournalism
  • Mass Media Laws and Ethics

This program is taught through classroom-based frontal instructions, group activities, research works, as well as oral and written exercises.

Is Mass Communication a profession?

"Mass Communication" is not a profession. However, graduates of AB in Mass Communication can pursue careers in the fields of publishing, print and broadcast media, advertising and public relations.

What are the admission requirements for ABMC?

Requirements at each school may differ, but these are the common requirements:
  • Must be a high school graduate.
    Those who did not complete high school education may opt to first attend Alternative Learning System (ALS) and pass the Philippine Educational Placement Test (PEPT) to qualify for college. However, some universities only offer selected courses for PEPT passers admission.
  • Must pass the college entrance examination
  • Must pass the interview conducted by the college / university admission officer
  • Medical laboratory results and health certificate
  • Good Moral certificate from the previous school (sometimes from enrollee’s Barangay)

What skills will help you succeed in this course?

  • Communication Skills – the ability to present information both in verbal and written form. You will be required to accomplish written reports on assigned tasks and present them orally to your professors and classmates.
  • Writing Skills – students must have the ability to write with clarity because in this course, they will be required to accomplish different kinds of writing exercises.
  • English Skills – the ability to read, write, and communicate well in English is necessary because most of the literature and required reading materials are in this language.
  • Interpersonal Skills – the ability to communicate and interact harmoniously with other people will definitely help you work on group projects and class activities with your classmates.
  • Creativity – the ability to come up with unique and interesting concepts that you might use in writing and accomplishing other assigned tasks.
  • Students who are outspoken and have high levels of confidence and self-esteem can gain an advantage because this program involves activities and exercises that require these personal traits. YYY

How difficult is this course?

The AB in Mass Communication program is of average difficulty. This course is under the liberal arts field and not as difficult as programs in the fields of natural sciences, engineerin, information technology or medicine.

AB in Mass Communication vs. AB in Communication

The main difference between these two courses is that the AB in Mass Communication (ABMC) program has a wider scope compared to AB in Communication, because it has five core topics namely, Journalism, Film and Television, Public Relations, Advertising and Multimedia Design.

The two courses are both four-year degree programs, however, in terms of difficulty AB in Mass Communication is more challenging because it covers more concepts and principles. Furthermore, since AB in Mass Communication has a broader scope compared to AB in Communication, graduates of ABMC have more career paths to choose from.

How long does it take to complete AB in Mass Communication in the Philippines?

Normally, the ABMC program takes 4 years to complete (Note: this may change due to the K-12 integration). The program may be completed in a shorter time in schools that follow the trimestral curriculum.

On The Job Training / Internship

There is no CHED-mandated number of OJT hours, however, schools normally require 200 hours of internship period. Students can work as interns in commercial or public media-related companies, or in organizations with departments that require applications of mass communication concepts. Some companies provide allowances for meals or transportation during the OJT period, while others do not.

Specializations

  • Broadcasting – focuses on the study of how to produce and transmit communication content, such as on television or radio programs.
  • Journalism – centers on the efficient ways to convey current news and other important information to the public through print publishing,electronic broadcasting, and digital technology.
    • Print Journalism – this field is about disseminating news and factual information through print media outlets such as the newspapers and magazines.
    • Broadcast Journalism – centers in the field of news and journals which are published electronically. This includes radio, television, and the internet.
  • Multimedia Studies – focuses on the understanding of the different technologies and cultural dimensions of linking traditional media with the new ones.
  • Advertising – this field of specialization centers on learning about how to market a specific product or service in a persuasive manner through mass media (e.g., television, radio, internet, etc.).
  • Public Relations – this field is about learning how to manage the reputation of a particular company or organization. Moreover, this also involves providing information to the public in order to convey a specific view of the organization.
  • Communication – centers on the different processes of human communication ranging from face-to-face conversations to mass media outlets (e.g., television and radio broadcasting).
    • Corporate Communication – involves learning about effective ways of managing internal and external communications of a company or organization.
    • Development Communication – focuses on the effective use of communication to influence social development. Some techniques may include information dissemination, behavior change, social marketing, media advocacy, communication to bring about social change, as well as community participation.
  • Performing Arts – involves learning how to convey artistic expression through the use of your own body and/or voice. This may include dance, music, theater, and opera.
    • Theater Arts – involves being exposed to theater activities such as acting, directing, or production design.

Is there a board examination for ABMC?

There is no board examination for AB in Mass Communication graduates.

If you plan on working in the government sector, you can take a competency examination called the Civil Service Examination. Those who pass the civil service examination are conferred a civil service eligibility, a basic requirement for entrance to government service.

Career opportunities for ABMC graduates

  • Jobs related to Mass Communication

    • Journalist – involves seeking out news and bringing it to the public as quickly as possible. Journalists attend press launches and other important events, interview people, and record important notes that will help them write news stories in a clear and interesting manner.
    • Multimedia Designers – involves creating multimedia designs in partnership with business analysts, architects, or software programmers. Job duties may also include creating digital images and various artworks for animation and video games, as well as editing audio and video files.
    • Proof Reader – job duties include checking the spelling, grammar, and style of writing, making sure that the page numbers and headings are correct, as well as ensuring that the photos and illustrations are captioned correctly.
    • Public Relations Officer – the main duty of PR Officers is to manage the reputation of a company or an organization. Their job duties include developing and implementing effective PR strategies, researching and writing press releases to targeted media, maintaining and updating information on the company's website, as well as managing the PR aspect of a potential crisis situation.
    • Advertising Consultant – involves identifying strategic advertising opportunities, developing effective advertising campaigns, analyzing market data to improve sales, and advising clients on how they can ensure that their existing customers will remain loyal to their products.
    • Copy Writer – this job entails generating words for slogans and audio scripts that accompany the advertising visuals for different kinds of products and services.
    • Events Coordinator – this job involves coordinating events, planning menus, decorating the venue, booking musicians, ordering flowers, hiring support staff, and ensuring that the event will run smoothly.
    • Production Assistant – a production assistant is a member of the film crew which is responsible for various aspects of production. Job duties may include making important phone calls, going on runs, taking lunch orders, maintaining supplies,distributing paperworks, and providing other forms of assistance in the production of films, TV shows, or Commercials.
    • Photo Journalist – involves taking photographs and shooting video segments of various events, processing and editing photos and film, writing captions or headlines to accompany photos, and traveling to photo shoot locations.
    • Layout Artist – involves collecting and assembling type styles and images, as well as determining the appropriate color combinations to create engaging visual designs.
    • Scriptwriter – this job entails writing scripts for different kinds of media such as TV shows, sitcoms, television dramas, feature films, radio plays, cartoons, and TV advertisements. Other job duties include creating characters, writing dialogues, and writing the plot of the story.
    • Broadcaster – this job entails researching about current news,carrying out interviews, and presenting factual information on current affairs to the public through broadcast media.
    • Radio/TV Announcer – involves delivering news updates, weather reports, sports broadcasts, and other important information over the radio or television.
    • Academician – faculty members, instructors, and professors in an institution that provides Mass Communication education lectures in a college or university.
    • Documentary/Film Maker – involves developing the initial concept or story, managing the production crew, hiring and appointing members of the technical crew and cast, working with the Director of Photography and Director of Audiography, as well as securing and procuring finance for the project.
  • Jobs not related to Mass Communication that graduates can apply to

    • Call center agent – answers phone calls and inquiries of clients and provides customer support, usually to people from other countries
    • Administrative Staff – personnel responsible for the organization and management of office duties and tasks; positions that include office secretary, personal assistant and office clerk
    • Freelancer working online – doing online jobs for clients abroad, such as data entry, article writing, SEO, customer support, administrative support etc., which mainly depends on your skills
  • Career Opportunities Abroad

    There are limited job opportunities abroad for Filipino Mass Communication graduates in countries such as Singapore, Malaysia, Brunei and the Gulf countries. (sources: 1 2 )
  • Salary Levels

    Since AB in Mass Communication graduates have a wide choice of career paths to take, the salary levels vary greatly, and depend the industry, your position and experience.

Find schools offering AB in Mass Communication:

Reviews of AB in Mass Communication graduates:

R. L.
◈ Studied AB Mass Communication
◈ At University of St. La Salle
◈ Graduated 2011

list bulletWhy did I choose Mass Communication: This was actually my first choice but not my first course. I was forced to take up an Engineering course at first but since it wasn't my choice, I wasn't happy about it. I finished the whole year but I decided to shift and take the course that I really wanted, Mass Communication.

list bulletAbout my college education: At first, my purpose of taking this course was to pursue Journalism. I was very passionate about writing and I figured that Journalism was for me. As I continued to progress in my course, I started to fall out of love from Journalism and fell in love with Digital Art. This includes; Photography, Film Production and Multimedia. I chose this course with for a reason but I continued to pursue the course for a passion.

I have learned so much from my course. I didn't just learn techniques and theories. I learned that the real world is not a classroom. There is a lot of competition but how you deal with that can make or break you. I learned that in dealing with a lot of competition you have to have an open mind. It's good if you have your own ideas but sometimes those ideas might not be what's needed so it's important that you understand what is needed and be open to other people's ideas. You have to always look at your output with a lot of criticism so that you can continue to push yourself to make something good turn into something great.

The most difficult subject for me was Advertising. We had this project where we are given a client which was a Retreat Center. We had to make a full add campaign. It was difficult concept wise because we had to try many approaches until we got the client's "YES!" It took a lot of sleepless nights of planning, so many days of shooting, editing and putting everything together. I can really say that it was the toughest year of my whole college life, that was my 3rd year. In the end, all that hard work and heartache just made me a better person.

Our exams are hard because most of our exams are a practical application of what we've learned. However, it's not just simply enough that we deliver something to the table. It's not even enough that we deliver what was asked of us. We had to go beyond the simple task of making a documentary film about women peacekeepers. We had to find real live subjects and we had to make it spectacular in a way that if you were a TV producer, you wouldn't be ashamed of putting or product on air. I belonged in the department that only has very few students. There is always just one section composed of 30+ students every graduation for our department. The first year, usually has 2 sections. At the end of that year there is a screening where each student gets to sell him/herself to a panel and the panel will decide whether Mass Communication is the right fit for you or not. That alone cuts the population into half. After that, we only have very few fall outs.

In order to succeed in this course, you have to be thick skinned! You have to make sure that you take criticisms positively. You can't be whiny and you can't be so self righteous. You need to be flexible especially in making decisions. You need to be always on top of things because things could get messy a lot of times.

list bulletMy current job: Currently, I am taking a break from working. After graduation, I wanted to pursue a career in production but unfortunately for me there aren't a lot of openings in that field where I'm from. I wanted to go abroad but I had problems with my name in my NSO Birth Certificate that prevented me from getting a passport. However, all that is going to change because I have already secured a passport and I am going on my first trip outside the country. Hopefully I can shoot videos and take pictures enough for me to create an amazing portfolio.

list bulletAm I using what I learned in college: I can't say that I was able to apply what I've learned in college in work because I wasn't able to work in that same industry. However, the values of hard work and good work ethics helped a lot when I was starting out. I was professional with the way I dealt with my co-workers even if I was just a fresh grad. My supervisors appreciate that I don't complain about a lot of things unlike my other teammates. I handled pressure fairly well which is why I was able to secure a supervisory role after 6 months.

list bulletHow long did it take to find a job: It actually just took about a month for me to find a job after graduation. It wasn't my dream job but I had to find work because I promised my Dad that I won't let him support me after graduation. So I landed a job in a call center. I started out as an agent and then worked my through becoming an English Trainer.

list bulletDo I recommend studying Mass Communication: People who want to pursue a course in AB Mass Communication and eventually pursue a career in that field are people who work with passion and heart. Most of the people who take that course are artists. If you are not patient enough or persistent enough then you will not go places in this industry.

Post graduation will not be easy in terms of employment opportunities and earning a living, especially where I'm from. However, it might be slightly different in other places. One thing is for sure though, if you want to take this course and a pursue this career, you have to be prepared for the worst. Trust me, it will make your life easier.

list bulletAdvice to people who are thinking of studying this course: If you are planning to pursue a degree in Mass Communication, you have to prepare yourself for a lot of failures. You will often be criticized and you will feel intimidated a lot. All you have to do is take all the bad stuff and believe that the bad stuff will make you great. If an instructor tells you that you didn't do good enough, don't beat yourself up and focus on what he/she said. Instead, you should tell yourself that you can do better. Always have a positive way of thinking because your positive thought can turn the worst disaster into a spectacular masterpiece. Never say never!
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